Zapak is firing all cylinders….preparing for blast off….got this in my mailbox today… (However, the typo …’click here to check your mails‘ .. is a total dampener)…
Hey maedi,
How are the games going? To start with, thank you for being a part of my Zapak family. You’ve been playing a lot and that’s why, I’ve decided to add more levels of excitement. Get ready for finger tapping thrills.
Let’s gift you 2 Games! Since I like your style, I’ve decided to give you 2 great games worth Rs. 990 for free. You can just download them, have it on your PC and play it anytime.
No Paisa, No Gyan… only Masti! So click here to download the games.
Let’s challenge your buddies! When we throw a party, we throw it big. That’s why; you can share that game with ALL your friends for a limited time. Tell them to log on to Zapak.com and I’ll give it to them. It’ll be an exclusive game for just your gang.
Let’s go crazy! I know you must have played most of our games but did you know we have launched 35 new games in last 2 weeks? You can now play over 225 games on Zapak.com and we are adding 1 new game everyday. Your fingers will get tired, but the games won’t end.
Mail me from your new Account! Did you know, you already have an email id maedi@zapak.com? it’s Fast , simple to use & has unlimited storage space. I am using it right now and it works great. You can experience it too. Click here to check your mails.
That’s all from my end. I’m getting back to my games now. You should get back to yours. Log on to Zapak.com for a new adventure everyday!
It is no secret that the traditional media are under assault from audiences.
Not only are some consumers not paying for content, some are displacing those heretofore assigned to create it and others are affecting the economics by their online-sharing behavior.
That additional power given to the audience is evident in the financial results of many companies.
In the magazine industry, advertising pages at Time Warner Inc.’s Time magazine were down 23.8% in 2006 from 2000, according to Publishers Information Bureau. Newsweek’s ad pages fell about 17.6% in the same period. In the newspaper industry, the New York Times stock has been halved since trading above $50 in 2002. In the music industry, sales of CDs have been declining in the last seven years and fell 20% in the first quarter of this year. Contd…
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Most indian marketers and traditional media professionals would discount these as western trends. Keep in mind, indians are highly aspirational and have shown a higher affinity for technology-entertainment than most developed countries (a classic example is india’s booming Mobile VAS Industry). India’s share of global internet users has hovered between 3-4% since 2000, clearly illustrating a set of advanced users and new user growth proportionate to the rest of the planet. We’re already approaching the tipping point and distribution continues to get better (wi-lan, mobile…). While traditional media waits and watches, online media models change …real-time…by the user, for the user, of the user!
instead of pointing you to a PR announcement, here’s quoting Search Engine Journal….
Last week Yahoo introduced their oneSearch mobile search experience for the majority of cell phones which offer Internet access. This week, Yahoo is working to fortify its innovative hold on the mobile search market with a suite of services which enable publishers to increase the discovery, distribution and monetization of their content via oneSearch; Yahoo Mobile Publisher Services.
