Category: Yahoo!

Gootube has met its match

Simple math.

Quality of Video is directly proportionate to volume of Streams.
TV Programming is high quality. (NBC + News Corp produce adequate content globally to keep every demographic entertained)
Y! + MSN + AOL = Huge Captive Audience (30% of online video is viewed on Y! alone)
Y! (and the others) have a lot of respect for rights & IP
UGC quality still lags commercially produced content. (I illustrated this point in my post titled….the funniest phone review EVER)
A certain portion of the USD 1.65BN bid for youtube was premium to prevent the competition from getting their hands on a portion of it… a huge portion of this was for audience (since google video had poor adoption)
So Gootube now has a USD 1BN Viacom lawsuit to deal with (obviously factored in during acquisition), NBC + NewsCorp + Y! + MSN + AOL, Joost, Apple TV (will eventually converge), Grouper and the rest of the long tail of online video.

Excess pride in a nascent, evolutionary and shifting mediascape is dangerous.


I must add…all views on my blog are mine alone….i am not a spokesperson for any of the companies listed above…and as much as i’d like to believe i know enough, there’s still a long long long way to go :)

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Yahoo! Offers Best Mobile Web Experience

Boston, MA – March 12, 2007 – The newly launched Strategy Analytics Wireless Media Lab service has released, “Yahoo! Offers Best Mobile Web Experience as Interest in Web 2.0 Outstrips Media Industry Content,” which concludes that Yahoo! has the leading mobile web experience, based on evaluation of leading mobile web offerings by a Strategy Analytics Wireless User Panel.

Yahoo! beat Google, Napster, YouTube and MySpace, after participants carried out a set number of tasks specific to each provider on both a laptop PC and a wireless device.

“Yahoo! Mobile achieved the highest rating, primarily due to the fact that it represented the best replication of the full website on the Third (mobile) screen,” according to Paul Brown, User Experience Analyst at Strategy Analytics. “However, mobile implementation of these brands is tangibly inferior to the fixed user experience across a range of metrics.” Mobile implementations of these brands are tangibly inferior to fixed with user experience ratings ranging form -12 to – 34 index points. MapQuest is the most sought-after web location on mobile followed by Google.

David Kerr, VP of the Global Wireless Practice, added, “Many users, especially among digital enthusiasts, show a preference for web search, web mail and web 2.0, user generated content and social networking content over branded content. However ease of access and discoverability of content on mobile handsets continue to be a huge pain point which is directly limiting content consumption”

Benchmarking Key Brands: Fixed and Mobile Experience

Yahoo! offers the best mobile experiene

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Add the Yahoo! Search box to Mozilla Firefox Beta 2

For those of you who want to add Y! Search or Y! India Search to your Mozilla Firefox 2 Beta 2, here is an easy way to do it.

Instead of using the convulated route of managing search engines / adding new providers etc etc etc, all you have to do is visit http://mycroft.mozdev.org/quick/yahoo.html. Listed are about a 120 different Y! Search services which can be activated extremely easily.

Happy Searching! :)

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