Category: Tools & Resources for Bloggers

Information to help you drive mroe traffic to your blog and monetise your blog better.

Distribution 2.0 – Talking without voice!

Call this Distribution 2.0 …. toys that talk to each other: Facebook, Twitter, WordPress, Widgetbox & Netvibes.

What do I use and what does it do?
WordPress: An open source blogging platform that publishes RSS feeds and allows hyper personalization using plugins.
Facebook: A popular social (networking) platform that publishes RSS feeds and allows publishing on its own platform.
Twitter: A simple but brilliant micro-blogging solution.
Pings: Hello World! Automatic updates from my blog to over 70 sites such as Technorati, Icerocket & Pingomatic
Twitterfeed: Updates my latest blog entry automatically into my Twitter Status
Twitter Facebook App: Automatically updates the twitter badge on my facebook profile.
Widgetbox: Updates Blog Widgets with my latest posts (aka blidgets) on a couple of friends blogs and social networking profiles.
Wordbook: Publishes new post notification into Facebook Minifeed.
MyRSS (Facebook app): Updates my feed on the Facebook RSS directory for new users to find.
Share This (WordPress Plugin by Alex King): User initiated bookmarking, voting (digg it, fave on technorati) and send via email.
Digital Fingerprint – Enables you to easily and quickly search the web for potential cases of plagiarism and content theft. It works by adding a customizable “digital fingerprint” to your RSS feed in posts that you select (or all posts if you wish). You can then easily monitor the blogosphere for your digital fingerprint in the hopes of finding potential content thieves and scrapers abusing your content
Netvibes: An RSS aggregator that I spend almost half my life on. In addition to getting updates from all my news sources, i now get my email and facebook feeds as well. Netvibes – very very cool!

Gotta get back to the real world now….happy blogging! :)

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How to use Yahoo! Social Media tools effectively

Social media consists of Blogs, podcasts, wikis, RSS feeds, and social networks; nexgen tools that bring sites, users and communities into a dynamic, ongoing conversation. Syndication and sharing are key to social media since they accelerate the (r)evolution of that specific content/page.

Yahoo!’s dedication to social media and variety of offerings to its users is well known. Many webmasters and bloggers miss the opportunity to drive boats of traffic from the biggest portal on the internet by using these tools effectively enough.

Given below are a list of tools, what they offer and relevant URLs
blo.gs – a pinging service to broadcast updates

del.icio.us
– social bookmarking site that allows users to attach tags to saved entries. These tags allow users to attach keywords to their bookmarks. Since no webmaster, blogger can cover every relevant keyword in his description of his page in meta content and reflect them well enough in his keyword density, delicious tags are a useful way of allowing users to generate content on your behalf and thus drive more relevant traffic organically. Especially useful for niche topics. You can include an ‘Add to del.icio.us’ button to the bottom of every post thus turning your users to evangelists.

Save to MyWeb 2.0 – Allows users to save, share and re-visit your sites pages. MyWeb Tools are numerous and consist of everything from buttons to save to myweb which you can include at the bottom of your post to Badges & APIs.

Y!Q: Sounds like IQ :) and allows you to provide related searches and information to your users at the mouseover! Users love sites that provide them the worlds information in the easiest manner. Y!Q allows you to offer your visitors a more wholesome experience. Recommended for advanced bloggers as the install is a more complex.

Add to My Yahoo!: My Yahoo! is amongst the most popular services that keeps Yahoo!s users engaged. The ‘Add to My Yahoo!‘ button allows your RSS feed to be integrated into a users personalised page thus allowing him to find you in his daily dashboard of online updates. Whenever your blog gets updated he is automatically notified on his next login to My Yahoo!

Similarly you can add buttons for users to post your content and on their 360 Pages, and get them to build buzz around your content. Similarly you can upload your podcasts onto the popular Yahoo! Podcasts and display what users think of your podcasts on your own site thus adding to the credibility of your content.

This week Yahoo! also released some easy-to-plug-in (interactive) Social Media Optimisation Tools for anyone who creates content on the internet (publishers, podcasters and bloggers) making it extremely easy for users to share, save, recieve updates and blog about your content. These tools are in multiple formats and can be customized to the look and feel of your site.
Feel free to email me on ‘gautham at maediratta dot com’ if you have any questions.

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A Little Piece of the Google Algorithm – Revealed

http://www.seomoz.org/blogdetail.php?ID=1467

The comments and discussion are a must read for SEOs/Webmasters
GoogScore = (KW Usage Score * 0.3) + (Domain Strength * 0.25) + (Inbound Link Score * 0.25) + (User Data * 0.1) + (Content Quality Score * 0.1) + (Manual Boosts) – (Automated & Manual Penalties)

KW Usage Factors:

  • KW in title tag
  • KW in header tags
  • KW in document text
  • KW in internal links pointing to the page
  • KW in domain and/or URL

Domain Strength

  • Registration history
  • Domain age
  • Strength of links pointing to the domain
  • Topical neighborhood of domain based on inlinks & outlinks
  • Historical use & links pattern to domain

Inbound Link Score

  • Age of links
  • Quality of domains sending links
  • Quality of pages sending links
  • Anchor text of links
  • Link quantity/weight metric (Pagerank or a variation)
  • Subject matter of linking pages/sites

User Data

  • Historical CTR to page in SERPs
  • Time users spend on page
  • Search requests for URL/domain
  • Historical visits/use of URL/domain by users GG can monitor (toolbar, wifi, analytics, etc.)

Content Quality Score

  • Potentially given by hand for popular queries/pages
  • Provided by Google raters (remember Henk?)
  • Machine-algos for rating text quality/readability/etc

Obviously, this isn’t a perfect summation of the algorithm by any means, but I have a strong suspicion that if we were to see the exact algorithm in perfect form, we’d see that a lot of these factors are strongly reflected in the weighting.Read on…

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Getting back onto the Hotbot Search Index

Marketleap revealed that HotBot had chosen to drop me from their index. I hopped over to Hotbot’s page and used their help service to find how i could submit my site to lycos search.   So i found my way to http://help.lycos.com/faq.php?do=article&articleid=542 where i discovered that Ask.com has starting powering their results. Hopped over to Ask fom where i found bloglines (also owned by IAC Search & Media), signed up and started the process of claiming my blog.  (Users can do this by selecting My Blog and then clicking on publisher tools.)  I have been asked to place a unique code code   anywhere on my blog  and some other code on my template.  Will check back in a week or so, lets hope this helps!

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Blog Basics – Check the number of pages of your blog indexed by Search Engines

To continue from where i signed off last time, it is imperative that major Search Engines know that your site exists and have a majority (if not all) the pages of your site in their index. Industry folks call this Search Engine Saturation.

The logic is simple…the higher the number of pages indexed, the higher the likelihood that a Search Engine throws up your site in their Search Engine Result Pages (SERP).

Marketleap.com has some brilliant meta tools, that are FREE & allow you to understand
a) Search Engine Saturation
b) Link Popularity &
c) Keyword Verification (where your site appears for a particular search phrase)
The importance of each one of these parameters cannot be emphasised enough and the relatinship between all three are interwoven. The higher the number of links pointing to your site, the higher the likelihood of a meaty index. The link text forms the base for the terms associated with your site. (So for e.g. if all the links that pointed to my blog were Netreaucrat my site would be associated with the term Netreaucrat and figure higher in SERPs for that particular phrase). Lastly, keyword verification allows you to check where your blog features for pertinent search terms across different engines.
The last time i checked my Search Saturation i was pleasantly suprised to see the statistic at 477. Appears that this has now crawled up to 685 with the MSN index still being the largest.

Maediratta.com Search Engine Saturation

Engine Current Min Max Avg
maediratta.com
Google/ AOL/ HotBot 159 3 159 99
HotBot 0 25 25 25
MSN 400 71 400 171
Yahoo!/ FAST/ AltaVista 126 1 126 57
Total/ Current 685 71 685 289
Click on the links above to view trending for each engine.

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