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	<title>http://gautham.maediratta.com &#187; Google</title>
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		<title>facebook opening up platform architecture</title>
		<link>http://gautham.maediratta.com/index.php/2007/12/14/facebook-opening-up-platform-architecture/</link>
		<comments>http://gautham.maediratta.com/index.php/2007/12/14/facebook-opening-up-platform-architecture/#comments</comments>
		<pubDate>Fri, 14 Dec 2007 01:57:32 +0000</pubDate>
		<dc:creator>Gautham Gauruv Maediratta</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://gautham.maediratta.com/index.php/2007/12/14/facebook-opening-up-platform-architecture/</guid>
		<description><![CDATA[  facebook announced today that it plans on opening up it&#8217;s platform architecture so that other social networking sites can use facebook applications&#8230;ha haa, bring it on OpenSocial!
Considering facebook has already hinted at transportable identities there is MUCH more here than meets the eye&#8230;this gets better every single day!   
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			<content:encoded><![CDATA[<p> facebook announced today that it plans on <a href="http://developers.facebook.com/news.php?blog=1&amp;story=60" target="_blank">opening up it&#8217;s platform architecture</a> so that other social networking sites can use facebook applications&#8230;ha haa, bring it on OpenSocial!</p>
<p>Considering facebook has already hinted at <a href="http://www.allfacebook.com/2007/10/facebook-to-embrace-transportable-identities/">transportable identities </a>there is MUCH more here than meets the eye&#8230;this gets better every single day! <img src='http://gautham.maediratta.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />  </p>
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		<title>Google on Microsoft-Facebook</title>
		<link>http://gautham.maediratta.com/index.php/2007/10/26/google-on-microsoft-facebook/</link>
		<comments>http://gautham.maediratta.com/index.php/2007/10/26/google-on-microsoft-facebook/#comments</comments>
		<pubDate>Fri, 26 Oct 2007 22:20:00 +0000</pubDate>
		<dc:creator>Gautham Gauruv Maediratta</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Yahoo!]]></category>

		<guid isPermaLink="false">http://gautham.maediratta.com/index.php/2007/10/26/google-on-microsoft-facebook/</guid>
		<description><![CDATA[  Found this on Adotas.
Sergey Brin on the Microsoft-facebook deal &#8211; “Some of our competitors might be willing to spend very large amounts of money…and we’re really interested in doing sustainable economic deals so we would rather not participate in those sorts of transactions.”
Coming from the company that drove inflation into web company valuations (on [...] ]]></description>
			<content:encoded><![CDATA[<p> Found this on <a href="http://www.adotas.com/2007/10/microsoft-wins-the-battle-for-facebook/" target="_blank">Adotas</a>.</p>
<p>Sergey Brin on the Microsoft-facebook deal &#8211; “Some of our competitors might be willing to spend very large amounts of money…and we’re really interested in doing sustainable economic deals so we would rather not participate in those sorts of transactions.”</p>
<p>Coming from the company that drove inflation into web company valuations (on the back of strong free cash flow/stock) to keep Yahoo! and numerous other web players out of the acquisition ring on numerous occasions.  Ouch, must hurt!</p>
<p>To quote another Googler, the views expressed here are mine alone, and not those of my employer.<span style="font-size: 10pt; font-family: Tahoma; color: gray"></span> </p>
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		<title>Has Facebook hacked it again? Transportable Identities!</title>
		<link>http://gautham.maediratta.com/index.php/2007/10/20/has-facebook-hacked-it-again-transportable-identities/</link>
		<comments>http://gautham.maediratta.com/index.php/2007/10/20/has-facebook-hacked-it-again-transportable-identities/#comments</comments>
		<pubDate>Sat, 20 Oct 2007 02:11:21 +0000</pubDate>
		<dc:creator>Gautham Gauruv Maediratta</dc:creator>
				<category><![CDATA[Cyberscape]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://gautham.maediratta.com/index.php/2007/10/20/has-facebook-hacked-it-again-transportable-identities/</guid>
		<description><![CDATA[  Pete Ryan pointed me to two posts on allfacebook that helped rid my blogging inertia   
&#8220;Mark Zuckerberg dropped an indication that Facebook is considering opening up at some point. While there was no mention of when that would occur, the fact that they are considering an opening of their network is significant. [...] ]]></description>
			<content:encoded><![CDATA[<p> Pete Ryan pointed me to two posts on <a href="http://www.allfacebook.com/2007/10/facebook-to-embrace-transportable-identities/" target="_blank">allfacebook</a> that helped rid my blogging inertia <img src='http://gautham.maediratta.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> <em> </em></p>
<p><em>&#8220;Mark Zuckerberg dropped an indication that Facebook is considering opening up at some point. While there was no mention of when that would occur, the fact that they are considering an opening of their network is significant. By opening up their platform to make identities transportable will help them to become a Google competitor. Without opening their platform, Facebook is indeed risking becoming a fad. Conversely, the older generation’s presence on Facebook is expanding rapidly and this generation is known to stick with the sites that they use.</em></p>
<p><em>While it is impossible to say what would happen if Facebook falls off their high horse that they are currently riding or what will happen when Google launches their social platform, Facebook does have a shot at becoming an industry leader. It’s as simple as that. Facebook now needs to make all the right moves and currently they have a board of advisors that can help them execute successfully. If Facebook does indeed decide to make identities transportable, I believe they could become the center hub for a large portion of identities online.&#8221;</em></p>
<p>Though the Customer DNA wars have been on for a while Facebook can potentially crash this party with homegrown intelligence&#8230; would be interesting to know how this impacts their own valuation and companies like <a href="http://www.openid.net" target="_blank">OpenID</a> and <a href="http://www.plaxo.com" target="_blank">Plaxo</a>. What&#8217;s also really interesting is Google&#8217;s opinion that <a href="http://www.techcrunch.com/2007/10/18/the-web-is-the-platform/" target="_blank">The web is the platform</a>.  Devaluing Facebook? Or love for the web the way it was supposed to be? I could argue either way. <img src='http://gautham.maediratta.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />  </p>
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		<title>Engagement: Google Gadgets a Yahoo! killer?</title>
		<link>http://gautham.maediratta.com/index.php/2007/09/27/engagement-google-gadgets-a-yahoo-killer/</link>
		<comments>http://gautham.maediratta.com/index.php/2007/09/27/engagement-google-gadgets-a-yahoo-killer/#comments</comments>
		<pubDate>Thu, 27 Sep 2007 21:47:31 +0000</pubDate>
		<dc:creator>Gautham Gauruv Maediratta</dc:creator>
				<category><![CDATA[Cyberscape]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[MSN]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Yahoo!]]></category>

		<guid isPermaLink="false">http://gautham.maediratta.com/index.php/2007/09/27/engagement-google-gadgets-a-yahoo-killer/</guid>
		<description><![CDATA[  The last week has been fantastic.  Between the IAB Mixx &#38; Expo and other events associated with Advertising Week, i&#8217;ve learned much more than i imagined.
I attended this session by Google on Ad-Innovation, where they spoke extensively about Gadgets and  other innovation on Youtube etc.  If Google Docs is Google&#8217;s attempt at hitting at [...] ]]></description>
			<content:encoded><![CDATA[<p> The last week has been fantastic.  Between the IAB Mixx &amp; Expo and other events associated with Advertising Week, i&#8217;ve learned much more than i imagined.</p>
<p>I attended this session by Google on Ad-Innovation, where they spoke extensively about Gadgets and  other innovation on Youtube etc.  If Google Docs is Google&#8217;s attempt at hitting at Microsoft (albeit a VERY long shot), Gadgets (IMHO) is aimed square at Yahoo! by hurting their biggest stronghold (rich media &amp; innovation) by adding longevity (users can save ads) and no hosting/serving costs in a bidded marketplace.</p>
<p>Engagement is clearly the new benchmark.  The <a href="http://gallery.live.com/results.aspx?bt=7&amp;pl=4" target="_blank">Live</a> platform is rife with gadgets developed for it and given that these can integrate across the platform on Spaces or Messenger or any other catchment area owned by Microsoft&#8230;the only person missing this party is Yahoo!</p>
<p>Given their dependance on rich media (and the possible impact), it will be interesting to see how they comeback. </p>
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		<title>Eric Schmidt on Web 2.0 vs. Web 3.0</title>
		<link>http://gautham.maediratta.com/index.php/2007/08/05/eric-schmidt-on-web-20-vs-web-30/</link>
		<comments>http://gautham.maediratta.com/index.php/2007/08/05/eric-schmidt-on-web-20-vs-web-30/#comments</comments>
		<pubDate>Sun, 05 Aug 2007 13:25:27 +0000</pubDate>
		<dc:creator>Gautham Gauruv Maediratta</dc:creator>
				<category><![CDATA[Cyberscape]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://gautham.maediratta.com/index.php/2007/08/05/eric-schmidt-on-web-20-vs-web-30/</guid>
		<description><![CDATA[   
Share This
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		<title>MyMobiler: View your mobile screen on your desktop</title>
		<link>http://gautham.maediratta.com/index.php/2007/08/04/mymobiler-view-your-mobile-screen-on-your-desktop/</link>
		<comments>http://gautham.maediratta.com/index.php/2007/08/04/mymobiler-view-your-mobile-screen-on-your-desktop/#comments</comments>
		<pubDate>Sat, 04 Aug 2007 08:46:26 +0000</pubDate>
		<dc:creator>Gautham Gauruv Maediratta</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[MSN]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Personal]]></category>

		<guid isPermaLink="false">http://gautham.maediratta.com/index.php/2007/08/04/mymobiler-view-your-mobile-screen-on-your-desktop/</guid>
		<description><![CDATA[  Contrary to popular belief the concept of a free lunch does exist&#8230;.we call it freeware!        One of my favorite features on the Windows Mobile platform is the ability to use your PC mouse and keyboard to operate/input data on your mobile phone.  I recently dumped TranCreative Pocket PC [...] ]]></description>
			<content:encoded><![CDATA[<p> <span style="font-family: arial,sans-serif">Contrary to popular belief the concept of a free lunch does exist&#8230;.we call it freeware! <img src='http://gautham.maediratta.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />   </span><br style="font-family: arial,sans-serif" />  <br style="font-family: arial,sans-serif" />  <span style="font-family: arial,sans-serif">One of my favorite features on the Windows Mobile platform is the ability to use your PC mouse and keyboard to operate/input data on your mobile phone.  I recently dumped TranCreative Pocket PC Connector for  </span><a href="http://www.mtux.com/" style="font-family: arial,sans-serif">MyMobiler</a><span style="font-family: arial,sans-serif">.  This is a short review:</span><br style="font-family: arial,sans-serif" />  <br style="font-family: arial,sans-serif" />  <span style="font-family: arial,sans-serif">Mymobiler runs over an active sync connection and allows you to: </span><br style="font-family: arial,sans-serif" />  <font style="color: #000000; font-family: arial,sans-serif" color="#c0c0c0">a) View your mobile screen on your desktop.</font><font style="color: #000000; font-family: arial,sans-serif" color="#c0c0c0"><br />
b) Control your mobile by using desktop keyboard and mouse.</font><font style="color: #000000; font-family: arial,sans-serif" color="#c0c0c0"><br />
c) Copy/Paste text between mobile and desktop.</font><font style="color: #000000; font-family: arial,sans-serif" color="#c0c0c0"><br />
d) Capture mobile screen.</font><font style="color: #000000; font-family: arial,sans-serif" color="#c0c0c0"><br />
e) Drag and drop files to your mobile.</font><font style="color: #000000; font-family: arial,sans-serif" color="#c0c0c0"><br />
</font><br style="font-family: arial,sans-serif" />  <span style="font-family: arial,sans-serif">It displays your mobile screen on your PC like any another window in your taskbar and is very easy to operate. I would recommend you restrict the number of &#8216;Running Programs&#8217; on your Pocket PC while using MyMobiler as it consumes moderate amounts of RAM (since it needs export the mobile screen). A stable utility&#8230;i haven&#8217;t had any connectivity issues so far.  It&#8217;s faster for me to operate Hotmail, Google Maps and Widsets using the mobile interface (sharing the PC Internet Connection simultaneously) and is a huge productivity booster.</span><br style="font-family: arial,sans-serif" />  <br style="font-family: arial,sans-serif" /> <span style="font-family: arial,sans-serif">Strongly recommended. </span> </p>
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		<title>Democracy &#8211; A Consumer Insight</title>
		<link>http://gautham.maediratta.com/index.php/2007/04/22/democracy-a-consumer-insight/</link>
		<comments>http://gautham.maediratta.com/index.php/2007/04/22/democracy-a-consumer-insight/#comments</comments>
		<pubDate>Sun, 22 Apr 2007 07:30:56 +0000</pubDate>
		<dc:creator>Gautham Gauruv Maediratta</dc:creator>
				<category><![CDATA[Cyberscape]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[MSN]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Personal]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Yahoo!]]></category>

		<guid isPermaLink="false">http://gautham.maediratta.com/index.php/2007/04/22/democracy-a-consumer-insight/</guid>
		<description><![CDATA[  Many of you have written/mentioned in passing that I hardly ever talk about Y! and what&#8217;s next, and only mention press releases/coverage from time to time about Y!&#8230;i&#8217;ll just say that the multiple Y! blogs (starting with http://yodel.yahoo.com) would do a much better job of describing what Y! is upto&#8230;also, this is a personal [...] ]]></description>
			<content:encoded><![CDATA[<p> Many of you have written/mentioned in passing that I hardly ever talk about Y! and what&#8217;s next, and only mention press releases/coverage from time to time about Y!&#8230;i&#8217;ll just say that the multiple Y! blogs (starting with <a target="_blank" href="http://yodel.yahoo.com">http://yodel.yahoo.com</a>) would do a much better job of describing what Y! is upto&#8230;also, this is a personal blog&#8230;and alot of the content here are thoughts about how the space is evolving&#8230;yeah, so on with my post&#8230;</p>
<p>The internet is the world&#8217;s biggest democracy&#8230;i first came up with that line back in 2004 when i was writing my SoP for an eBusiness Management course for a school in england&#8230;i didn&#8217;t go due to a multitude of reasons, but the SoP really helped me crystallize my thoughts&#8230;and this was my opening statement&#8230;</p>
<blockquote><p><font size="2" face="Trebuchet MS">The Internet has  no parallel, it is the world biggest community (11.5% of world population)*,  the worldâ€™s biggest marketplace (740 million users), and is growing  and evolving everyday.   We have witnessed the social implications  it has had on our lives and how it has revolutionised the way we do  business. Today, we are witnessing the second Internet revolution, the  era of Wireless Networking.  This will increase the reach and growth  of the Internet making it a more central part of how we live and operate.   I am driven by my passion for the Internet, and am decided on being  a part of this global movement, that continues to add value to our lives.</font></p></blockquote>
<p>That was 2004, 3 years in a conventional landscape (30 in cyberspace)&#8230;those numbers have already clawed up to a billion users globally (15% of global population&#8230;growing at 10% a year)&#8230;media moguls across the globe are now watching the wireless revolution evolve and attain critical mass&#8230;wi-fi and wi-lan are available in india, mobile access continues to grow at 5MM new users in india alone, mobile VAS revenues exceed P2P&#8230; we are all witnessing faster evolution of our species thanks to the ever widening proliferation of media and technology&#8230;the key trend we&#8217;re seeing is, the company that builds the best ecosystem, that allows for the fairest democracy, and that allows the user to be the real winner will eventually win&#8230;<br />
Google made online advertising democratic when they first launched ad-sense&#8230;they weren&#8217;t the first online ad-network, but were the first the allow virtually everyone to run ads on their site and make money of it&#8230;in retrospect, the manner in which fastclick, advertising.com and the other networks treated small webmasters was pathetic, and thats why they paid the price&#8230;Google continues to grow, and in no small part due to the number of webmasters across the globe that run their ads, swear by their practices and, how their system allows advertiser, webmaster &#038; user to win&#8230; the online ecosystem is built (and continues to grow)&#8230;Google is not aiming to be a destination&#8230;.Google wants to be the platform&#8230;and has done everything it needs to do, to be the center of the world&#8217;s biggest ecosystem&#8230;<br />
Don&#8217;t for a moment write Microsoft out of this game&#8230;they&#8217;re still very rich (USD 30BN in cash, billions in profit every quarter) and if you read between the lines of last weeks $3 windows student license announcement for developing economies&#8230;you find that they are the only company on earth that could aim at doubling the number of PC owners in the next 8 years&#8230; almost all of us use Windows, and alot of their products across the productivity (windows, office 2007, mobile) and entertainment axis (mediacenter, xbox360) are leaps and bounds ahead of the competition&#8230; we&#8217;re only too used to personalising our computing experience&#8230;the key here is we can personalise it because MS has built the ecosystem&#8230; even though some of their tactics can be mildly termed aggressive, that&#8217;s just business right? &#8230;. in the words of kevin kelly, the infinite game is played to keep playing, and to win at every level you play at&#8230;.</p>
<p>Today we can install almost anything we find on the internet on a windows machine&#8230;and thats what affords us options, choices, freedoms which in turn empower us&#8230;.we can now share our ideas with the world (this blog being a classic case), get feedback, collaborate and jointly evolve&#8230;this is the role that technology &#038; media combined are playing in the evolution of mankind&#8230; technology was always supposed to be open, to be free, shared, transparent&#8230;and media today makes it viable&#8230; web 2.0 is the biggest attempt and success story ever towards socialization of media &#038; technology &#8230; its anyones guess about which company will eventually prevail&#8230; but the one thing i can say with absolutely no hesitation is that the consumer will win (and is already winning) &#8230; we&#8217;re really really really lucky to live in this day and age&#8230; subsidised by media, empowered by technology&#8230; democratic, free and liberated!</p>
<p>This is just ONE more reason why i LOVE the internet&#8230; </p>
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		<title>Nice tool to check PageRank of all pages on your blog</title>
		<link>http://gautham.maediratta.com/index.php/2007/03/24/nice-tool-to-check-pagerank-of-all-pages-on-your-blog/</link>
		<comments>http://gautham.maediratta.com/index.php/2007/03/24/nice-tool-to-check-pagerank-of-all-pages-on-your-blog/#comments</comments>
		<pubDate>Sat, 24 Mar 2007 09:50:48 +0000</pubDate>
		<dc:creator>Gautham Gauruv Maediratta</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Tools & Resources for Bloggers]]></category>

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		<description><![CDATA[  http://www.iwebtool.com/visual/?domain=gauthaM.MAEDIRATTA.COM&#038;nofw=1&#038;ex=1
 
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<p><img width="606" height="449" id="image156" alt="iwebtool shows PR of all pages/links on your blog" src="http://gautham.maediratta.com/wp-content/uploads/2007/03/iwebtool-shows-pr-of-all-links.JPG" /> </p>
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		<title>Gootube has met its match</title>
		<link>http://gautham.maediratta.com/index.php/2007/03/24/gootube-has-met-its-match/</link>
		<comments>http://gautham.maediratta.com/index.php/2007/03/24/gootube-has-met-its-match/#comments</comments>
		<pubDate>Sat, 24 Mar 2007 09:27:52 +0000</pubDate>
		<dc:creator>Gautham Gauruv Maediratta</dc:creator>
				<category><![CDATA[Cyberscape]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[MSN]]></category>
		<category><![CDATA[Yahoo!]]></category>

		<guid isPermaLink="false">http://gautham.maediratta.com/index.php/2007/03/24/gootube-has-met-its-match/</guid>
		<description><![CDATA[  Simple math.
Quality of Video is directly proportionate to volume of Streams.
TV Programming is high quality. (NBC + News Corp produce adequate content globally to keep every demographic entertained)
Y! + MSN + AOL = Huge Captive Audience (30% of online video is viewed on Y! alone)
Y! (and the others) have a lot of respect for [...] ]]></description>
			<content:encoded><![CDATA[<p> Simple math.</p>
<p>Quality of Video is directly proportionate to volume of Streams.<br />
TV Programming is high quality. (NBC + News Corp produce adequate content globally to keep every demographic entertained)<br />
Y! + MSN + AOL = Huge Captive Audience (30% of online video is viewed on Y! alone)<br />
<strong>Y!</strong> (and the others) have a lot of <strong>respect for rights &#038; IP </strong>&#8230;<br />
UGC quality still lags commercially produced content. <em>(I illustrated this point in my post titled&#8230;.<a target="_blank" href="http://gautham.maediratta.com/index.php/2007/03/19/the-funniest-phone-review-ever/">the funniest phone review EVER</a>)<br />
</em>A certain portion of the USD 1.65BN bid for youtube was premium to prevent the competition from getting their hands on a portion of it&#8230; a huge portion of this was for audience (since google video had poor adoption)<br />
So Gootube now has a USD 1BN Viacom lawsuit<em> </em>to deal with (obviously factored in during acquisition), NBC + NewsCorp + Y! + MSN + AOL, Joost, Apple TV (will eventually converge), Grouper and the rest of the long tail of online video.</p>
<p>Excess pride in a nascent, evolutionary and shifting mediascape is dangerous.</p>
<p><em><br />
I must add&#8230;all views on my blog are mine alone&#8230;.i am not a spokesperson for any of the companies listed above&#8230;and as much as i&#8217;d like to believe i know enough, there&#8217;s still a long long long way to go <img src='http://gautham.maediratta.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </em> </p>
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		<title>Yahoo! Offers Best Mobile Web Experience</title>
		<link>http://gautham.maediratta.com/index.php/2007/03/15/yahoo-offers-best-mobile-web-experience/</link>
		<comments>http://gautham.maediratta.com/index.php/2007/03/15/yahoo-offers-best-mobile-web-experience/#comments</comments>
		<pubDate>Thu, 15 Mar 2007 09:21:12 +0000</pubDate>
		<dc:creator>Gautham Gauruv Maediratta</dc:creator>
				<category><![CDATA[Cyberscape]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Yahoo!]]></category>

		<guid isPermaLink="false">http://gautham.maediratta.com/index.php/2007/03/15/yahoo-offers-best-mobile-web-experience/</guid>
		<description><![CDATA[  Boston, MA &#8211; March 12, 2007 &#8211; The newly launched Strategy Analytics Wireless Media Lab service has released, &#8220;Yahoo! Offers Best Mobile Web Experience as Interest in Web 2.0 Outstrips Media Industry Content,&#8221; which concludes that Yahoo! has the leading mobile web experience, based on evaluation of leading mobile web offerings by a Strategy [...] ]]></description>
			<content:encoded><![CDATA[<p> Boston, MA &#8211; March 12, 2007 &#8211; The newly launched Strategy Analytics Wireless Media Lab service has released, &#8220;Yahoo! Offers Best Mobile Web Experience as Interest in Web 2.0 Outstrips Media Industry Content,&#8221; which concludes that Yahoo! has the leading mobile web experience, based on evaluation of leading mobile web offerings by a Strategy Analytics Wireless User Panel.</p>
<p class="MsoNormal">Yahoo! beat Google, Napster, YouTube and MySpace, after participants carried out a set number of tasks specific to each provider on both a laptop PC and a wireless device.</p>
<p class="MsoNormal">&#8220;Yahoo! Mobile achieved the highest rating, primarily due to the fact that it represented the best replication of the full website on the Third (mobile) screen,&#8221; according to Paul Brown, User Experience Analyst at Strategy Analytics. &#8220;However, mobile implementation of these brands is tangibly inferior to the fixed user experience across a range of metrics.&#8221; Mobile implementations of these brands are tangibly inferior to fixed with user experience ratings ranging form -12 to â€“ 34 index points. MapQuest is the most sought-after web location on mobile followed by Google.</p>
<p class="MsoNormal">David Kerr, VP of the Global Wireless Practice, added, &#8220;Many users, especially among digital enthusiasts, show a preference for web search, web mail and web 2.0, user generated content and social networking content over branded content. However ease of access and discoverability of content on mobile handsets continue to be a huge pain point which is directly limiting content consumption&#8221;</p>
<p class="MsoNormal">Benchmarking Key Brands: Fixed and Mobile Experience</p>
<p class="MsoNormal"><img width="631" height="438" id="image149" alt="Yahoo! offers the best mobile experiene" src="http://gautham.maediratta.com/wp-content/uploads/2007/03/yahoo-offers-the-best-mobile-experience.JPG" /></p>
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		<title>Salman Khan, Spam, Potty Training &amp; Mother Teresa</title>
		<link>http://gautham.maediratta.com/index.php/2007/02/17/salman-khan-spam-potty-training-mother-teresa/</link>
		<comments>http://gautham.maediratta.com/index.php/2007/02/17/salman-khan-spam-potty-training-mother-teresa/#comments</comments>
		<pubDate>Sat, 17 Feb 2007 08:28:21 +0000</pubDate>
		<dc:creator>Gautham Gauruv Maediratta</dc:creator>
				<category><![CDATA[:)]]></category>
		<category><![CDATA[Cyberscape]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Personal]]></category>

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		<description><![CDATA[  Pick the odd one out.Â  Want a clue? Click on the image below.

Was clearling my spam folder and came across spam from &#8216;Salman Khan&#8217;&#8230;i had to hand it to the spammer&#8230;he had earned an &#8216;open&#8217; for sheer creativity&#8230;while the mail was loading i was curious about the kind of contextual ads that might get [...] ]]></description>
			<content:encoded><![CDATA[<p> Pick the odd one out.Â  Want a clue? Click on the image below.<br />
<a target="_blank" href="http://maediratta.com/gautham/wp-content/uploads/2007/02/spam-salman-khan-potty-training-mother-teresa.JPG"><img width="128" height="96" alt="Spam, Salman Khan, Potty Training &#038; Mother Teresa" id="image138" src="http://gautham.maediratta.com/wp-content/uploads/2007/02/spam-salman-khan-potty-training-mother-teresa.thumbnail.JPG" /></a></p>
<p>Was clearling my spam folder and came across spam from &#8216;Salman Khan&#8217;&#8230;i had to hand it to the spammer&#8230;he had earned an <em>&#8216;open&#8217; </em>for sheer creativity&#8230;while the mail was loading i was curious about the kind of contextual ads that might get thrown up, and if any would correspond to the brands he endorses&#8230;<br />
When the page loaded i laughed so hard, it took me a minute to get my breath back&#8230; goes to show that contextual targeting is still a WIP&#8230;</p>
<p><em>PS</em> <em>- No offence to Mother Teresa, i&#8217;m still wondering what word the SEM targeted his ad on&#8230;Salman Khan? Pheronomes?</em> </p>
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		<title>Google Apps to start Charging for Services</title>
		<link>http://gautham.maediratta.com/index.php/2007/02/07/google-apps-to-start-charging-for-services/</link>
		<comments>http://gautham.maediratta.com/index.php/2007/02/07/google-apps-to-start-charging-for-services/#comments</comments>
		<pubDate>Wed, 07 Feb 2007 18:30:17 +0000</pubDate>
		<dc:creator>Gautham Gauruv Maediratta</dc:creator>
				<category><![CDATA[Cyberscape]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[MSN]]></category>

		<guid isPermaLink="false">http://gautham.maediratta.com/index.php/2007/02/07/google-apps-to-start-charging-for-services/</guid>
		<description><![CDATA[  Trackback:
http://tech.cybernetnews.com/2007/02/06/google-apps-to-start-charging-for-services
Businessweek recently wrote about Google &#8216;charging a few dollars&#8217; for its &#8216;Apps for domains&#8217; which would include the entire suite of programs from their Writely Acquisition to their homegrown calendar, gmail and notebook&#8230;.Since they are chasing SOHOs, Educational Institutes and Public/Private Corporations it takes the Microsoft Office Live Suite which is priced at  [...] ]]></description>
			<content:encoded><![CDATA[<p> Trackback:<br />
<a target="_blank" onclick="return top.js.OpenExtLink(window,event,this)" href="http://tech.cybernetnews.com/2007/02/06/google-apps-to-start-charging-for-services/">http://tech.cybernetnews.com/2007/02/06/google-apps-to-start-charging-for-services</a></p>
<p>Businessweek recently wrote about Google <em>&#8216;charging a <strong>few </strong>dollars&#8217; </em>for its &#8216;Apps for domains&#8217; which would include the entire suite of programs from their Writely Acquisition to their homegrown calendar, gmail and notebook&#8230;.Since they are chasing SOHOs, Educational Institutes and Public/Private Corporations it takes the Microsoft Office Live Suite which is priced at  USD 39.99/month.</p>
<p>Seemingly unrelated, when Toyota launched in India, they launched with an outdated model called the Qualis.  Some people argued that lanching with a &#8216;Multi Utility Vehicle&#8217; was a strategic move primarily to ensure dealerships opened in B Tier towns,district capitals etc.  While it was undoutedly a key factor, i learnt later that this was done for a slightly different reason.  Reason being&#8230;to choke sales of their biggest potential <em>local </em>competitors&#8230;Tata (whose Sumo was their most profitable product) &amp; Mahindra (India&#8217;s biggest MUV (people mover) manufacturer.  Choking sales of the best sellling product would ensure that these manufacturers would have substantially less money for R&amp;D of future launches, and so the beginning of the end of the competitor &#8230; classical <em>Art of War </em>stuff that Google is aiming to do to Microsoft.</p>
<p>Web companies are a product of the paradigm shift of computer to network &amp; subscription to advertising&#8230;and thats just where MSFT is struggling. Billiions of dollars of R&amp;D, need to be earned back&#8230; MSFT either passes the subscription cost to the consumer or advertising ROI to the advertiser.  Google is offering lower subscription (the growth-lever is consumer adoption) and already offers good value to advertisers.</p>
<p>We live in interesting times&#8230;robust sales of Tata&#8217;s low cost Indica &amp; Mahindra&#8217;s higher cost Scorpio kept them out of trouble&#8230; i wish i knew the answer to the trillion dollar microsoft question! </p>
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		<title>Web 2.0 &#8230; The Machine is Us/ing Us</title>
		<link>http://gautham.maediratta.com/index.php/2007/02/04/web-20-the-machine-is-using-us/</link>
		<comments>http://gautham.maediratta.com/index.php/2007/02/04/web-20-the-machine-is-using-us/#comments</comments>
		<pubDate>Sun, 04 Feb 2007 21:46:38 +0000</pubDate>
		<dc:creator>Gautham Gauruv Maediratta</dc:creator>
				<category><![CDATA[Cyberscape]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Personal]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Yahoo!]]></category>

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		<description><![CDATA[  This has to be the best UGC video i&#8217;ve seen this year&#8230;thanks Rajit, this is absolutely brilliant!
 
Share This
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			<content:encoded><![CDATA[<p> This has to be the best UGC video i&#8217;ve seen this year&#8230;thanks Rajit, this is absolutely brilliant!</p>
<p><object type="application/x-shockwave-flash" data="http://www.youtube.com/v/6gmP4nk0EOE" width="425" height="350" wmode="transparent"><param name="movie" value="http://www.youtube.com/v/6gmP4nk0EOE" /></object> </p>
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		<title>quaero quero ergo sum: Search Engines &amp; Descartes!</title>
		<link>http://gautham.maediratta.com/index.php/2006/11/15/quaero-quero-ergo-sum-search-engines-descartes/</link>
		<comments>http://gautham.maediratta.com/index.php/2006/11/15/quaero-quero-ergo-sum-search-engines-descartes/#comments</comments>
		<pubDate>Wed, 15 Nov 2006 18:02:13 +0000</pubDate>
		<dc:creator>Gautham Gauruv Maediratta</dc:creator>
				<category><![CDATA[Cyberscape]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[MSN]]></category>
		<category><![CDATA[Personal]]></category>
		<category><![CDATA[Yahoo!]]></category>

		<guid isPermaLink="false">http://gautham.maediratta.com/index.php/2006/11/15/quaero-quero-ergo-sum-search-engines-descartes/</guid>
		<description><![CDATA[  Gaurav Pradhan enlightened a couple of us on the true story behind &#8216;cogito ergo sum &#8211; i think therefore i am&#8217; and i have &#8216;been&#8217; eversince  . So much so that i found myself on a an English Latin Translation Site to check for translations for &#8216;i search&#8217; and promptly titled this one [...] ]]></description>
			<content:encoded><![CDATA[<p> Gaurav Pradhan enlightened a couple of us on the true story behind &#8216;cogito ergo sum &#8211; i think therefore i am&#8217; and i have &#8216;been&#8217; eversince <img src='http://gautham.maediratta.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> . So much so that i found myself on a an <a target="_blank" href="http://www.freedict.com/onldict/onldict.php">English Latin Translation Site</a> to check for translations for &#8216;i search&#8217; and promptly titled this one &#8216;quaero quero ergo sum&#8217;.</p>
<p>Thanks to Capitalism, Democracy AND the Internet we live in an age of opportunity, in an age where doubt is something you address on a Search Engine.<br />
IMHO the assurance that the answer exists out there somewhere further fuels curiousity (doubt). Living in an age as complex/connected as ours, multiple cycles of doubt, resolution, discussion, further doubt, further investigation&#8230;.leaves little time for existential  concerns.  While <em>cogito </em>still holds water, <em>quaero quero</em> holds the key to success.<br />
<em><br />
PS &#8211; So much for my $0.02, De coined &#8216;cogito ergo tum&#8217; &#8211; &#8216;I think therefore you are&#8217;  years ago!  </em><em>The latin-hindi probably has Descartes turning in his grave but i don&#8217;t think De &#8216;thought&#8217; about it! <img src='http://gautham.maediratta.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </em> </p>
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		<title>A Little Piece of the Google Algorithm &#8211; Revealed</title>
		<link>http://gautham.maediratta.com/index.php/2006/10/31/a-little-piece-of-the-google-algorithm-revealed/</link>
		<comments>http://gautham.maediratta.com/index.php/2006/10/31/a-little-piece-of-the-google-algorithm-revealed/#comments</comments>
		<pubDate>Tue, 31 Oct 2006 06:10:59 +0000</pubDate>
		<dc:creator>Gautham Gauruv Maediratta</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Tools & Resources for Bloggers]]></category>

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		<description><![CDATA[  http://www.seomoz.org/blogdetail.php?ID=1467
The comments and discussion are a must read for SEOs/Webmasters
GoogScore = (KW Usage Score * 0.3) + (Domain Strength * 0.25) + (Inbound Link Score * 0.25) + (User Data * 0.1) + (Content Quality Score * 0.1) + (Manual Boosts) &#8211; (Automated &#038; Manual Penalties)
KW Usage Factors:

KW in title tag
KW in header tags
KW [...] ]]></description>
			<content:encoded><![CDATA[<p> http://www.seomoz.org/blogdetail.php?ID=1467<br />
The comments and discussion are a must read for SEOs/Webmasters<br />
<strong>GoogScore</strong> = (KW Usage Score * 0.3) + (Domain Strength * 0.25) + (Inbound Link Score * 0.25) + (User Data * 0.1) + (Content Quality Score * 0.1) + (Manual Boosts) &#8211; (Automated &#038; Manual Penalties)</p>
<p>KW Usage Factors:</p>
<ul>
<li>KW in title tag</li>
<li>KW in header tags</li>
<li>KW in document text</li>
<li>KW in internal links pointing to the page</li>
<li>KW in domain and/or URL</li>
</ul>
<p>Domain Strength</p>
<ul>
<li>Registration history</li>
<li>Domain age</li>
<li>Strength of links pointing to the domain</li>
<li>Topical neighborhood of domain based on inlinks &#038; outlinks</li>
<li>Historical use &#038; links pattern to domain</li>
</ul>
<p>Inbound Link Score</p>
<ul>
<li>Age of links</li>
<li>Quality of domains sending links</li>
<li>Quality of pages sending links</li>
<li>Anchor text of links</li>
<li>Link quantity/weight metric (Pagerank or a variation)</li>
<li>Subject matter of linking pages/sites</li>
</ul>
<p>User Data</p>
<ul>
<li>Historical CTR to page in SERPs</li>
<li>Time users spend on page</li>
<li>Search requests for URL/domain</li>
<li>Historical visits/use of URL/domain by users GG can monitor (toolbar, wifi, analytics, etc.)</li>
</ul>
<p>Content Quality Score</p>
<ul>
<li>Potentially given by hand for popular queries/pages</li>
<li>Provided by Google raters (remember <a href="http://www.searchbistro.com/index.php?/archives/19-Google-Secret-Lab,-Prelude.html#extended">Henk</a>?)</li>
<li>Machine-algos for rating text quality/readability/etc</li>
</ul>
<p>Obviously, this isn&#8217;t a perfect summation of the algorithm by any means, but I have a strong suspicion that if we were to see the exact algorithm in perfect form, we&#8217;d see that a lot of these factors are strongly reflected in the weighting.<a target="_blank" href="http://www.seomoz.org/blogdetail.php?ID=1467">Read on&#8230;</a> </p>
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		<title>YouTube vs. MySpace?</title>
		<link>http://gautham.maediratta.com/index.php/2006/10/17/youtube-vs-myspace/</link>
		<comments>http://gautham.maediratta.com/index.php/2006/10/17/youtube-vs-myspace/#comments</comments>
		<pubDate>Tue, 17 Oct 2006 13:02:17 +0000</pubDate>
		<dc:creator>Gautham Gauruv Maediratta</dc:creator>
				<category><![CDATA[Cyberscape]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://gautham.maediratta.com/index.php/2006/10/17/youtube-vs-myspace/</guid>
		<description><![CDATA[  Just a few months ago, News Corp. (NWS) landed a crucial deal with Internet leader Google (GOOG). News Corp. designated Google as the search engine for MySpace, the social networking leader that News Corp. acquired last year for $580 million. The Google deal guaranteed $900 million in revenue for MySpace over a three-year period, [...] ]]></description>
			<content:encoded><![CDATA[<p> Just a few months ago, News Corp. (<a target="_blank" href="http://host.businessweek.com/businessweek/Corporate_Snapshot.html?Symbol=NWS">NWS</a>) landed a crucial deal with Internet leader Google (<a target="_blank" href="http://host.businessweek.com/businessweek/Corporate_Snapshot.html?Symbol=GOOG">GOOG</a>). News Corp. designated Google as the search engine for MySpace, the social networking leader that News Corp. acquired last year for $580 million. The Google deal guaranteed $900 million in revenue for MySpace over a three-year period, more than<br />
enough to recoup News Corp.&#8217;s cost of acquiring MySpace, plus a tidy profit.</p>
<p>Today, YouTube doesn&#8217;t compete directly with MySpace, where members keep home pages loaded with photos, videos, music and messages. But YouTube has a social networking component, because its users can share playlists and other information. That could be the foundation for more YouTube social networking features that would put it into more direct competition with MySpace.</p>
<p><a target="_blank" href="http://www.businessweek.com/technology/content/oct2006/tc20061016_509248.htm?chan=search">Read on&#8230;</a> </p>
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		<title>Media Titans Pressure Youtube over Copyrights</title>
		<link>http://gautham.maediratta.com/index.php/2006/10/16/media-titans-pressure-youtube-over-copyrights/</link>
		<comments>http://gautham.maediratta.com/index.php/2006/10/16/media-titans-pressure-youtube-over-copyrights/#comments</comments>
		<pubDate>Mon, 16 Oct 2006 19:52:09 +0000</pubDate>
		<dc:creator>Gautham Gauruv Maediratta</dc:creator>
				<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://gautham.maediratta.com/index.php/2006/10/16/media-titans-pressure-youtube-over-copyrights/</guid>
		<description><![CDATA[  In an apparent display of saber-rattling aimed at nudging video Web site YouTube Inc. into cutting favorable licensing deals, a number of major media companies have banded together to explore the legal implications of the video site&#8217;s unauthorized use of copyright material, people familiar with the matter say.
The move comes just days after YouTube [...] ]]></description>
			<content:encoded><![CDATA[<p> In an apparent display of saber-rattling aimed at nudging video Web site YouTube Inc. into cutting favorable licensing deals, a number of major media companies have banded together to explore the legal implications of the video site&#8217;s unauthorized use of copyright material, people familiar with the matter say.</p>
<p>The move comes just days after YouTube agreed to be acquired by Google Inc. for $1.65 billion. If the deal goes through, deep-pocketed Google could be held responsible for YouTube&#8217;s legal liabilities.</p>
<p><a target="_blank" href="http://online.wsj.com/public/article/SB116078549173392671-OSWZtBfenqTHGf9Y_19H1L8DaPU_20061021.html">Read on&#8230;</a> </p>
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		<title>An IMPORTANT notice from the Writely team</title>
		<link>http://gautham.maediratta.com/index.php/2006/09/20/an-important-notice-from-the-writely-team/</link>
		<comments>http://gautham.maediratta.com/index.php/2006/09/20/an-important-notice-from-the-writely-team/#comments</comments>
		<pubDate>Wed, 20 Sep 2006 05:27:49 +0000</pubDate>
		<dc:creator>Gautham Gauruv Maediratta</dc:creator>
				<category><![CDATA[Cyberscape]]></category>
		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://gautham.maediratta.com/index.php/2006/09/20/an-important-notice-from-the-writely-team/</guid>
		<description><![CDATA[  Another Google Property integration&#8230;just got this email from Writely&#8230;oops i meant the Google Writely Team.
&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-
Dear gautham,
In a few days, we will update your Writely account to use your gautham@maediratta. com Google Account registration settings.
This means you&#8217;ll need to use your Google Account password when signing in, not your Writely password (if they&#8217;re different).
If you&#8217;ve [...] ]]></description>
			<content:encoded><![CDATA[<p> Another Google Property integration&#8230;just got this email from Writely&#8230;oops i meant the Google Writely Team.<br />
&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-</p>
<p>Dear gautham,</p>
<p>In a few days, we will update your Writely account to use your gautham@maediratta. com Google Account registration settings.</p>
<p>This means <span style="font-weight: bold">you&#8217;ll need to use your Google Account password</span> when signing in, not your Writely password (if they&#8217;re different).</p>
<p>If you&#8217;ve forgotten your Google Account password, just go to <a title="https://www.google.com/accounts/ForgotPasswd" target="_blank" onclick="return top.js.OpenExtLink(window,event,this)" href="https://www.google.com/accounts/ForgotPasswd">https://www.google.com/accounts/ForgotPasswd</a></p>
<p>Thanks!<br />
Google Writely Team<br />
&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211; </p>
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		<title>Google &amp; Apple:  What&#8217;s up doc?</title>
		<link>http://gautham.maediratta.com/index.php/2006/09/02/google-apple-whats-up-doc/</link>
		<comments>http://gautham.maediratta.com/index.php/2006/09/02/google-apple-whats-up-doc/#comments</comments>
		<pubDate>Sat, 02 Sep 2006 14:38:05 +0000</pubDate>
		<dc:creator>Gautham Gauruv Maediratta</dc:creator>
				<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://gautham.maediratta.com/index.php/2006/09/02/google-apple-whats-up-doc/</guid>
		<description><![CDATA[  Eric Schmidt recently joined the Apple Board. I thought is really strange since a Bill Gates owns a substantial amount of Apple. Ran a couple of searches and stumbled across some dizzying info.
Al Gore is a senior advisor to Google and is an Apple director.
Intuit Chairman Bill Campbell is an Apple director and Google [...] ]]></description>
			<content:encoded><![CDATA[<p> Eric Schmidt recently joined the Apple Board. I thought is really strange since a Bill Gates owns a substantial amount of Apple. Ran a couple of searches and stumbled across some dizzying info.</p>
<p class="text">Al Gore is a senior advisor to Google and is an Apple director.<br />
Intuit Chairman Bill Campbell is an Apple director and Google advisor.<br />
Arthur Levinson (CEO Genentech) sits the boards of both companies.<br />
Paul Otellini, CEO of Intel , which supplies Apple&#8217;s microprocessors, sits on Google&#8217;s board.</p>
<p>At WWDC 2006 Steve Jobs mentioned apples 13% marketshare in new notebook sales in the US. Macs now run Windows, is more stable bla blah blah&#8230;for a complete list on why Macs are better check <a title="Have to see these Apple Ads!" href="http://gautham.maediratta.com/www.apple.com/getamac/ads" target="_blank">www.apple.com/getamac/ads</a>
</p>
<p class="text">If anything does ever culminate, (Apple hardware, ilife &#038; Google cloud..and add Open Office 2.0 to that) it could redefine the way the world computes&#8230;which brings me to the question&#8230;.what&#8217;s up doc? <img src='http://gautham.maediratta.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p class="akst_link"><a href="http://gautham.maediratta.com/?p=80&amp;akst_action=share-this"  title="E-mail this, post to del.icio.us, etc." id="akst_link_80" class="akst_share_link" rel="nofollow">Share This</a>
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		<title>Google Apps Vs MSFT Office Live</title>
		<link>http://gautham.maediratta.com/index.php/2006/08/31/google-apps-vs-msft-office-live/</link>
		<comments>http://gautham.maediratta.com/index.php/2006/08/31/google-apps-vs-msft-office-live/#comments</comments>
		<pubDate>Thu, 31 Aug 2006 11:51:50 +0000</pubDate>
		<dc:creator>Gautham Gauruv Maediratta</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[MSN]]></category>
		<category><![CDATA[Stumbled upon!]]></category>

		<guid isPermaLink="false">http://gautham.maediratta.com/index.php/2006/08/31/google-apps-vs-msft-office-live/</guid>
		<description><![CDATA[  http://reviews.cnet.com/4520-8043_7-6632496-1.html?tag=cnetfd.ld4
Microsoft and Google provide myriad popular tools for Web surfers and consumers. Lately, both tech mammoths are also gunning to serve small businesses online. Microsoft Office Live beta and Google Apps for Your Domain let you design company Web pages and collaborate with chosen colleagues.
Unfortunately if you&#8217;re a fan of Firefox or Macs, most [...] ]]></description>
			<content:encoded><![CDATA[<p> http://reviews.cnet.com/4520-8043_7-6632496-1.html?tag=cnetfd.ld4<br />
<a href="http://reviews.cnet.com/4520-9239_7-6624643-1.html?tag=txt">Microsoft</a> and <a href="http://reviews.cnet.com/4520-9239_7-6546759-1.html?tag=txt">Google</a> provide myriad popular tools for Web surfers and consumers. Lately, both tech mammoths are also gunning to serve small businesses online. Microsoft Office Live beta and Google Apps for Your Domain let you design company Web pages and collaborate with chosen colleagues.</p>
<p>Unfortunately if you&#8217;re a fan of Firefox or Macs, most Microsoft Office Live functions work only with Internet Explorer 5.5 and may require Windows 2000 or later versions. Google&#8217;s services, on the other hand, are compatible with Mozilla-based browsers and Internet Explorer, as well as with Macs and Linux machines.</p>
<p>Microsoft is <a href="http://reviews.cnet.com/4520-6028_7-6540515-1.html?tag=txt">giving away domain names for free</a>, which otherwise cost around $10 from a third party. Via Office Live, you can park and keep www.yoursite.com for free, which is superior to using some lengthy URL embedded within Microsoft&#8217;s corporate domain. However, in return, Microsoft slaps the Office Live logo onto your Web pages.</p>
<p><a href="http://reviews.cnet.com/4531-10921_7-6632335.html">Google</a>, on the other hand, doesn&#8217;t provide personalized Web site registration and hosting, although you can reserve a clunky URL through Google Page Creator beta. Google doesn&#8217;t even suggest a registrar; it only links to Google search results for &#8220;domain registration.&#8221; Instead, you tailor Google Apps for Your Domain to work with a Web site that you&#8217;ve already reserved. Basically, this lets you display your company&#8217;s name and logo (rather than Google&#8217;s) within Google Calendar and Gmail. Thus, customers can e-mail you at, say, owner@yourbiz.com, while you open the messages within your customized Gmail interface.</p>
<p>Microsoft Office Live Basics is free, but there are expanded, paid services too. There&#8217;s no calendar or instant messaging within the free Office Live Basics, for example, while Google Apps for Your Domain connects to the beta Google Calendar and Google Talk. If you&#8217;re serious about managing a small-business site with Office Live, you can pay for a calendar as well as 19 other business applications. The paid Office Live Essentials and Collaboration are free to try while in beta testing.</p>
<p>Neither Microsoft nor Google wrap together a built-in <a href="http://reviews.cnet.com/4520-9239_7-6627472.html?tag=txt">online Word processor</a> with their small-business packs, which is odd given Microsoft&#8217;s corner on the productivity tool market, as well as Google&#8217;s Web-based Writely and Spreadsheets. We also find it strange that Google Apps for Your domain makes no mention of <a href="http://reviews.cnet.com/4520-3513_7-6553495-1.html?tag=txt">Google Checkout</a>, which lets you set up a shop on your Web site.</p>
<p>Office Live is available at <a href="http://dw.com.com/redir?oid=4520-8043_7-6632496-1&#038;ontid=8043&#038;siteid=7&#038;edid=3&#038;lop=txt&#038;destcat=ms&#038;destUrl=http://officelive.microsoft.com" target="_new">http://officelive.microsoft.com</a>. You can access Google Apps for Your Domain at <a href="http://dw.com.com/redir?oid=4520-8043_7-6632496-1&#038;ontid=8043&#038;siteid=7&#038;edid=3&#038;lop=txt&#038;destcat=google&#038;destUrl=https://www.google.com/a/" target="_new">https://www.google.com/a/</a>.</p>
<table cellspacing="1" cellpadding="3" bgcolor="#999999" border="0">
<tr bgcolor="#eeeeee">
<td><span class="v1" /></td>
<td><strong class="v1"><a href="http://reviews.cnet.com/Microsoft_Office_Live_beta/4505-8043_7-31734232.html?tag=chart">Microsoft Office Live Basics beta</a></strong></td>
<td><strong class="v1"><a href="http://reviews.cnet.com/Google_Apps_for_Your_Domain/4505-9239_7-32055635.html?tag=chart">Google Apps for Your Domain</a></strong></td>
</tr>
</table>
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		<title>Protected: Windows Live Search Vs. Google</title>
		<link>http://gautham.maediratta.com/index.php/2006/08/03/windows-live-search-vs-google/</link>
		<comments>http://gautham.maediratta.com/index.php/2006/08/03/windows-live-search-vs-google/#comments</comments>
		<pubDate>Thu, 03 Aug 2006 07:29:35 +0000</pubDate>
		<dc:creator>Gautham Gauruv Maediratta</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[MSN]]></category>

		<guid isPermaLink="false">http://gautham.maediratta.com/index.php/2006/08/03/windows-live-search-vs-google/</guid>
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		<title>The Rise of Social Networking</title>
		<link>http://gautham.maediratta.com/index.php/2006/07/29/the-rise-of-social-networking/</link>
		<comments>http://gautham.maediratta.com/index.php/2006/07/29/the-rise-of-social-networking/#comments</comments>
		<pubDate>Sat, 29 Jul 2006 03:27:49 +0000</pubDate>
		<dc:creator>Gautham Gauruv Maediratta</dc:creator>
				<category><![CDATA[Cyberscape]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://gautham.maediratta.com/index.php/2006/07/29/the-rise-of-social-networking/</guid>
		<description><![CDATA[  Social Networking  is one of those many buzzwords you hear flying around the place.  While Myspace dominates
discussions and headlines, the silent mover / dark horse is Google&#8217;s Orkut.  Its not easy to spot Google&#8217;s
revenue model in Orkut, but this is as close as i can get to it.  Search Quality!!! [...] ]]></description>
			<content:encoded><![CDATA[<p> Social Networking  is one of those many buzzwords you hear flying around the place.  While Myspace dominates<br />
discussions and headlines, the silent mover / dark horse is Google&#8217;s Orkut.  Its not easy to spot Google&#8217;s<br />
revenue model in Orkut, but this is as close as i can get to it.  Search Quality!!!  Google aims to provide more<br />
relevant results on the basis of social networks, associations, interests and skew of geographic inputs.I&#8217;ve been using Orkut for over 4 years now, and must add that stickiness is high.  While the scrapbook ensures<br />
you login, the Recent Visitors tool ensures you keep adding folks in.</p>
<p>Appended below is a sneak peak of my Dashboard</p>
<table width="100%" cellspacing="0" cellpadding="6" border="0">
<tr>
<td>
<div class="bigFirstLetter">Welcome, Gautham</div>
</td>
<td valign="bottom" align="right" class="S"></td>
</tr>
<tr>
<td valign="top" colspan="2"><a href="http://www.orkut.com/Invite.aspx">   Invite your friends and grow your network now!</a>You are connected to   <strong>24,184,827</strong>   people through   <strong>75</strong>   friends.<img width="15" height="15" border="0" alt="one fan" title="one fan" src="http://images3.orkut.com/img/i_s1.gif" />   You have <a href="http://www.orkut.com/ProfileF.aspx">1 fans</a>.    <img width="15" height="17" border="0" alt="scrap icon" title="scrap icon" src="http://images3.orkut.com/img/i_scrap.gif" />   <a href="http://www.orkut.com/Scrapbook.aspx?uid=1556647701324614413">   <strong>90</strong>   scraps</a><strong>Your profile views:</strong><br />
Since Feb &#8216;06: <strong>714</strong>,   Last week: <strong>35</strong>,   Yesterday: <strong>8</strong><br />
<strong>Recent visitors: </strong>   <a style="font-size: 1.25em" href="http://www.orkut.com/News.aspx"><img width="13" height="13" border="0" src="http://images3.orkut.com/img/i_question.gif" /></a><br />
<a class="P" href="http://www.orkut.com/Profile.aspx?uid=2593425622159009687"> 		srujana   murali</a>,   <a class="P" href="http://www.orkut.com/Profile.aspx?uid=3321467913993135038"> 		Adnan   Farooqui</a>,   <a class="P" href="http://www.orkut.com/Profile.aspx?uid=480858799590814555"> 		Arunita   Phukan</a>,   <a class="P" href="http://www.orkut.com/Profile.aspx?uid=14122229079260685849"> 		kanchan   sharma</a>,   <a class="P" href="http://www.orkut.com/Profile.aspx?uid=12514847918981533187"> 		Nitin   Nayyar</a><strong>Next steps</strong>:<br />
Have a great friend? Write a testimonial and let people know!<strong>Today&#8217;s fortune</strong>:<br />
You never hesitate to tackle the most difficult problems</td>
</tr>
</table>
<p class="akst_link"><a href="http://gautham.maediratta.com/?p=63&amp;akst_action=share-this"  title="E-mail this, post to del.icio.us, etc." id="akst_link_63" class="akst_share_link" rel="nofollow">Share This</a>
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		<title>Papers written by Googlers</title>
		<link>http://gautham.maediratta.com/index.php/2006/04/04/papers-written-by-googlers/</link>
		<comments>http://gautham.maediratta.com/index.php/2006/04/04/papers-written-by-googlers/#comments</comments>
		<pubDate>Tue, 04 Apr 2006 15:08:09 +0000</pubDate>
		<dc:creator>Gautham Gauruv Maediratta</dc:creator>
				<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://maediratta.com/gautham/?p=41</guid>
		<description><![CDATA[  Possbily the best thing you can do with your weekend!  Definitely the best thing i can do with mine!  
http://labs.google.com/papers.html 
Share This
 ]]></description>
			<content:encoded><![CDATA[<p> Possbily the best thing you can do with your weekend!  Definitely the best thing i can do with mine! <img src='http://gautham.maediratta.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p><a target="_blank" href="http://labs.google.com/papers.html">http://labs.google.com/papers.html</a> </p>
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		<title>Eric Schmidt clears the air on Google!</title>
		<link>http://gautham.maediratta.com/index.php/2006/03/21/eric-schmidt-clears-the-air-on-google/</link>
		<comments>http://gautham.maediratta.com/index.php/2006/03/21/eric-schmidt-clears-the-air-on-google/#comments</comments>
		<pubDate>Tue, 21 Mar 2006 21:28:43 +0000</pubDate>
		<dc:creator>Gautham Gauruv Maediratta</dc:creator>
				<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://maediratta.com/gautham/?p=39</guid>
		<description><![CDATA[  http://www.pcmag.com/article2/0,1895,1939258,00.asp 
Share This
 ]]></description>
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		<title>Ambush of the millenium!</title>
		<link>http://gautham.maediratta.com/index.php/2006/03/20/ambush-of-the-millenium/</link>
		<comments>http://gautham.maediratta.com/index.php/2006/03/20/ambush-of-the-millenium/#comments</comments>
		<pubDate>Mon, 20 Mar 2006 13:47:15 +0000</pubDate>
		<dc:creator>Gautham Gauruv Maediratta</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Yahoo!]]></category>

		<guid isPermaLink="false">http://maediratta.com/gautham/?p=38</guid>
		<description><![CDATA[  Since Adidas and Yahoo! are official sponsors/partners for FIFA &#8216;06, Nike and Google have teamed up to launch Joga!
No mention of FIFA, no mention of WC.Â  Don&#8217;t underestimate the power of user generated content from soccer maniacs, Nike&#8217;s player portfolio and the social networking hook!
1-0 Joga! 
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			<content:encoded><![CDATA[<p> Since Adidas and Yahoo! are official sponsors/partners for FIFA &#8216;06, Nike and Google have teamed up to launch <a target="_blank" href="http://www.joga.com">Joga!</a></p>
<p>No mention of FIFA, no mention of WC.Â  Don&#8217;t underestimate the power of user generated content from soccer maniacs, Nike&#8217;s player portfolio and the social networking hook!</p>
<p>1-0 Joga! </p>
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		<title>Web 2.0 &#8211; The new cyberscape!</title>
		<link>http://gautham.maediratta.com/index.php/2006/03/16/web-20-the-new-cyberscape/</link>
		<comments>http://gautham.maediratta.com/index.php/2006/03/16/web-20-the-new-cyberscape/#comments</comments>
		<pubDate>Thu, 16 Mar 2006 03:41:32 +0000</pubDate>
		<dc:creator>Gautham Gauruv Maediratta</dc:creator>
				<category><![CDATA[Cyberscape]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[MSN]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Yahoo!]]></category>

		<guid isPermaLink="false">http://maediratta.com/gautham/?p=30</guid>
		<description><![CDATA[  Sometime back i was asked about what I would my ideal environment would be, and my  answer was relatively simple&#8230;IPv6 connectivity, a WiMax card on my tablet and a Web2.0 Life Management System running on maediratta.com.
I didn&#8217;t stop there   (check the post titled 2019 for the abridged version) but the rest [...] ]]></description>
			<content:encoded><![CDATA[<p> Sometime back i was asked about what I would my ideal environment would be, and my  answer was relatively simple&#8230;<a target="_blank" href="http://www.ipv6.org">IPv6 </a>connectivity, a WiMax card on my tablet and a Web2.0 Life Management System running on maediratta.com.</p>
<p>I didn&#8217;t stop there <img src='http://gautham.maediratta.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />  (check the post titled 2019 for the abridged version) but the rest was more wishlist and not what i&#8217;d <em>need</em> to be seamlessly integrated with my online oxygen.</p>
<p>For the blissfully ignorant,  IPv6 is short for â€œInternet Protocol version 6â€. A replacement for the aging IPv4, which was released in the early 80s, IPv6 will exponentially increase the number of available Internet addresses or IPs (from 32 to 128 bits) and consequently the number of   devices attached to the Internet.  It would serve as a base for data delivery from everything from telecom to television. There are a host of resources which talk about the benefits and features of IPv6, some of which can be found <a target="_blank" href="http://searchnetworking.techtarget.com/tip/1,289483,sid7_gci989898,00.html">here </a>and <a target="_blank" href="http://www.ipv6.ru/events/navbar/birmingham00/presentations/PeterKirstein/sld001.htm">here</a>!</p>
<p>Combine IPv6 with Wimax/WiFi, the growth of embedded systems and AI and you find yourself in wireless paradise where all your devices i.e. car, fridge, camera, phone, tablet, TV talk to each other!  Sound like sci-fi fiction?  <a href="http://www.opera.com">Opera</a> already has a dedicated division which builds <a href="http://www.opera.com/products/devices/">internet browsers for devices</a>! Still sound like Star Wars? Before i give you a host of other reasons about why its not, i&#8217;ll give you some background on where the web is headed and the concepts behind Web 2.0.</p>
<p>To quote <a href="http://en.wikipedia.org/wiki/Web_2.0">wikipedia</a><strong> &#8220;Web 2.0</strong> is a term popularized by <a title="O'Reilly Media" href="http://en.wikipedia.org/wiki/O%27Reilly_Media">O&#8217;Reilly Media</a> and <a title="http://www.mlii.com/" class="external text" href="http://www.mlii.com/">MediaLive International</a> as the name for a series of web development conferences that started in October 2004. It has since come to refer to what some people describe as a second phase of architecture and application development for the <a title="World Wide Web" href="http://en.wikipedia.org/wiki/World_Wide_Web">World Wide Web</a>. Web 2.0 applications often use a combination of techniques devised in the late 1990s, including public <a title="Web service" href="http://en.wikipedia.org/wiki/Web_service">web service</a> APIs (dating from 1998), <a title="Ajax (programming)" href="http://en.wikipedia.org/wiki/Ajax_%28programming%29">Ajax</a> (1998), and <a title="Web syndication" href="http://en.wikipedia.org/wiki/Web_syndication">web syndication</a> (1997).<strong>&#8220;</strong></p>
<p>This <a target="_blank" href="http://www-128.ibm.com/developerworks/web/library/wa-ajaxintro2/?ca=dgr-lnxw07AJAX-Request">IBM</a> Page (courtesy De) is a great resource for developers.</p>
<p>To put it simply, the next wave is server based &#038; collaborative computing, limitless bandwidth and seamless connectivity. Any analysis of M&#038;A activity by Internet heavyweights will give you a good idea about Web 2.0 products and why they&#8217;re where any netrepreneur needs to be focussing his attention.  There is already a long list of products from companies like <a target="_blank" href="http://www.37signals.com">37signals</a>, <a href="http://www.salesforce.com">Salesforce.com</a>, <a href="http://www.trumba.com">Trumba</a>, <a target="_blank" href="http://www.zoho.com">Adventnet (Zoho)</a> which deal with life management systems ranging from CRM to online collaboration. <a target="_blank" href="http://www.flickr.com">Flickr</a> &#038; <a target="_blank" href="http://www.live.com">Live.com</a> are Web 2.0 products that need no introduction.</p>
<p>A peek at Google&#8217;s portfolio of <a href="http://en.wikipedia.org/wiki/List_of_Google_services_and_tools">products and services</a> and <a target="_blank" href="http://www.seobythesea.com/?p=64">Google&#8217;s acquisitions</a> all point in one direction &#8211; Owning the Web 2.0 platform. Microsoft is what it is because it owns the PC platform.  And that&#8217;s just what Google has aimed to do.</p>
<p>Yahoo! isn&#8217;t a stranger to 2.0 either, the new Yahoo! Mail, Live Words and Widgets are all 2.0 products. In addition to that, their <a target="_blank" href="http://www.seobythesea.com/?p=75">acquisitions</a> include Oddpost, Flickr &#038; del.icio.us</p>
<p>While it&#8217;s easy to lose yourself admiring Google, you could very easily lost sight of Microsoft and be fooled into believing that they&#8217;re not very active on the 2.0 front.  Ever wonder why the rumoured MS acquiring Macromedia didn&#8217;t work out? Maybe, for Vista to be a success, it had to be more nimble. A little digging into <a target="_blank" href="http://www.microsoft.com/msft/invest.mspx">MS Investments &#038; Acquisitions</a> throws light on my humble 2cent theory.  <a target="_blank" href="http://www.microsoft.com/windowsserver2003/technologies/sharepoint/default.mspx">Sharepoint</a>, <a target="_blank" href="http://www.live.com">Windows/Office Live</a>, <a target="_blank" href="http://www.origamiproject.com">Origami</a>, Windows Mobile 5.0 are not just concepts! MS publicly can now be in every room of the house &#038; <a target="_blank" href="http://www.microsoft.com/presspass/press/2002/mar02/03-04bmwpr.mspx">Windows has long been associated with BMW</a>.  Origami is WiFi enabled, it does have a tablet version of XP running on it (and should be able to run Vista).   There are no limitations on the browser, the connectivity, the OS.  Whats there to stop them?</p>
<p>It&#8217;s hard to imagine that something as big and wide as the Internet, can evolve so fast!  While i still haven&#8217;t been able to identify any opportunities that the <a target="_blank" href="http://en.wikipedia.org/wiki/Semantic_web">Semantic Web</a> will present, i&#8217;m sure i&#8217;d be just as amazed, just as curious and just as ignorant as i am now. </p>
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		<title>Google &#8211; Writely?</title>
		<link>http://gautham.maediratta.com/index.php/2006/03/12/is-google-prepping-an-office-suite-newsblog-cnet-newscom/</link>
		<comments>http://gautham.maediratta.com/index.php/2006/03/12/is-google-prepping-an-office-suite-newsblog-cnet-newscom/#comments</comments>
		<pubDate>Sun, 12 Mar 2006 19:04:48 +0000</pubDate>
		<dc:creator>Gautham Gauruv Maediratta</dc:creator>
				<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://maediratta.com/gautham/?p=28</guid>
		<description><![CDATA[  Is Google prepping an office suite?
http://writely.blogspot.com/
http://www.writely.com 
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			<content:encoded><![CDATA[<p> <a href="http://news.com.com/2061-11199_3-6048324.html">Is Google prepping an office suite?</a></p>
<p><a title="http://writely.blogspot.com/" href="http://writely.blogspot.com/">http://writely.blogspot.com/</a><br />
<a title="http://www.writely.com" href="http://www.writely.com">http://www.writely.com</a> </p>
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		<title>Google CNsorship</title>
		<link>http://gautham.maediratta.com/index.php/2006/02/05/google-cnsorship/</link>
		<comments>http://gautham.maediratta.com/index.php/2006/02/05/google-cnsorship/#comments</comments>
		<pubDate>Sun, 05 Feb 2006 06:32:01 +0000</pubDate>
		<dc:creator>Gautham Gauruv Maediratta</dc:creator>
				<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://maediratta.com/gautham/?p=16</guid>
		<description><![CDATA[  In the last fortnight the internet has been abuzz with news about Google  refusing to hand over all searches made by users to the Department of Justice.  Though the request didn&#8217;t include personally identifiable information and unconnected with any ongoing criminal prosecution, Google refused.  The DOJ had asked for the information [...] ]]></description>
			<content:encoded><![CDATA[<p> In the last fortnight the internet has been abuzz with news about Google  refusing to hand over all searches made by users to the Department of Justice.  Though the request didn&#8217;t include personally identifiable information and unconnected with any ongoing criminal prosecution, Google refused.  The DOJ had asked for the information as back up for its attempt to revive an anti-porn law which the Supreme Court derailed two years ago.   The DoJ has now ordered a Federal Judge to force Google to comply.  Other search engines complied with the requests, but Google&#8217;s tall stance is interesting.</p>
<p>Especially becuse in China it is happy to create a search engine based on government specifications.</p>
<p>Google&#8217;s China Servers will offer a censored version of its page indexes.  It will remove results on &#8220;sensitive&#8221; topics like human rights and Tibet.  Had this been any other company, it would have been easy to digest but coming from Google it&#8217;s a stark reminder that the internet too, has it&#8217;s limitations.  Human beings, and human politics!</p>
<p><a href="http://images.google.cn/images?hs=J8H&#038;hl=zh-CN&#038;client=opera&#038;rls=en&#038;q=tianenmen%20square&#038;btnG=%E6%90%9C%E7%B4%A2&#038;lr=lang_zh-CN%7Clang_zh-TW&#038;sa=N&#038;tab=wi">http://images.google.cn/images?hs=J8H&#038;hl=zh-CN&#038;client=opera&#038;rls=en&#038;q=tianenmen%20square&#038;btnG=%E6%90%9C%E7%B4%A2&#038;lr=lang_zh-CN%7Clang_zh-TW&#038;sa=N&#038;tab=wi</a></p>
<p><a href="http://images.google.com/images?client=opera&#038;rls=en&#038;q=tianenmen%20square&#038;sourceid=opera&#038;ie=utf-8&#038;oe=utf-8&#038;sa=N&#038;tab=wi">http://images.google.com/images?client=opera&#038;rls=en&#038;q=tianenmen%20square&#038;sourceid=opera&#038;ie=utf-8&#038;oe=utf-8&#038;sa=N&#038;tab=wi</a></p>
<p>The above results would give you an idea of the difference in results!  All credit to Google though, to quote Andrew McLaughlin, Google&#8217;s senior policy counsel, &#8220;In order to operate from China, we have removed some content from the search results available on Google.cn in response to local law, regulation or policy.&#8221;</p>
<p>&#8220;While removing search results is inconsistent with Google&#8217;s mission, providing no information (or a heavily degraded user experience that amounts to no information) is more inconsistent with our mission.&#8221;</p>
<p>Also, they&#8217;ve decided to stay away from offering email and blogs to Chinese users. Yahoo! recently had to hand over personal details of a journalist to authorities in China and MS had to delete words such as democracy and freedom from MSN China.</p>
<p>Should the Chinese consider themselves unfortunate in comparison to the Americans?  I think not!  They need to consider themselves lucky to have Google Search in the first place!   </p>
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		<title>Mommy mommy my Firefox got ad-ware! contd&#8230;</title>
		<link>http://gautham.maediratta.com/index.php/2006/01/26/mommy-mommy-my-firefox-got-ad-ware-contd/</link>
		<comments>http://gautham.maediratta.com/index.php/2006/01/26/mommy-mommy-my-firefox-got-ad-ware-contd/#comments</comments>
		<pubDate>Thu, 26 Jan 2006 06:59:06 +0000</pubDate>
		<dc:creator>Gautham Gauruv Maediratta</dc:creator>
				<category><![CDATA[Cyberscape]]></category>
		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://maediratta.com/gautham/?p=14</guid>
		<description><![CDATA[ Errorsafe refuses to go! Stopbadware.org to the resuce! ]]></description>
			<content:encoded><![CDATA[<p> Ok restarted my computer, and its STILL there!</p>
<p>Cleared cookies, cache and browser history on Firefox. Will restart again&#8230;.have already hollered for help on <a href="http://www.stopbadware.org">StopBadware </a> .  Launched yesterday, I as the 2443rd person posting for help&#8230;..in ONE day!  See what having lenovo, google and sun promoting somethign can do!</p>
<p>StopBadware.org is a &#8220;Neighborhood Watch&#8221; campaign aimed at fighting badware. They seek to provide reliable, objective information about downloadable applications in order to help consumers to make better choices about what they download on to their computers, become a central clearinghouse for research on badware and the bad actors who spread it, and to become a focal point for developing collaborative, community-minded approaches to stopping badware.</p>
<p>Harvard Law School&#8217;s Berkman Center for Internet &#038; Society and Oxford University&#8217;s Oxford Internet Institute are leading this initiative with the support of several prominent tech companies, including Google, Lenovo, and Sun Microsystems. Consumer Reports WebWatch is serving as an unpaid special advisor.</p>
<p>John Palfrey, Executive Director of the Berkman Center and Harvard Clinical Professor of Law, and Jonathan Zittrain, Harvard Law Visiting Professor and Professor of Internet Governance and Regulation at Oxford University, are StopBadware.org co-directors. Supporting them are an advisory board and working group made up of some of the top experts in the field, including Internet pioneers Esther Dyson and Vint Cerf.  </p>
<p>Restarting again, if the measures i&#8217;ve adopted don&#8217;t serve as salt for my leech, i&#8217;ll hit the forums for help.</p>
<p>brb! </p>
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		<title>Google to Acquire dMarc Broadcasting &#8211; Brings Radio Advertising to Google AdWords Advertisers</title>
		<link>http://gautham.maediratta.com/index.php/2006/01/18/google-to-acquire-dmarc-broadcasting-brings-radio-advertising-to-google-adwords-advertisers/</link>
		<comments>http://gautham.maediratta.com/index.php/2006/01/18/google-to-acquire-dmarc-broadcasting-brings-radio-advertising-to-google-adwords-advertisers/#comments</comments>
		<pubDate>Wed, 18 Jan 2006 18:03:08 +0000</pubDate>
		<dc:creator>Gautham Gauruv Maediratta</dc:creator>
				<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://maediratta.com/gautham/?p=12</guid>
		<description><![CDATA[  MOUNTAIN VIEW, Calif. &#8211; January 17, 2006 &#8211; Google Inc. (NASDAQ: GOOG)
today announced it has agreed to acquire dMarc Broadcasting, Inc., a Newport Beach, Calif.-based digital solutions provider for the radio broadcast industry.
dMarc connects advertisers directly to radio stations through its automated advertising platform. The platform simplifies the sales process, scheduling, delivery and reporting [...] ]]></description>
			<content:encoded><![CDATA[<p> MOUNTAIN VIEW, Calif. &#8211; January 17, 2006 &#8211; Google Inc. (NASDAQ: GOOG)<br />
today announced it has agreed to acquire dMarc Broadcasting, Inc., a Newport Beach, Calif.-based digital solutions provider for the radio broadcast industry.</p>
<p>dMarc connects advertisers directly to radio stations through its automated advertising platform. The platform simplifies the sales process, scheduling, delivery and reporting of radio advertising, enabling advertisers to more efficiently purchase and track their campaigns. For broadcasters, dMarc&#8217;s technology automatically schedules and places advertising, helping to increase revenue and decrease the costs associated with processing advertisements.</p>
<p>In the future, Google plans to integrate dMarc technology into the Google AdWords platform, creating a new radio ad distribution channel for Google advertisers. </p>
<p>&#8220;Google is committed to exploring new ways to extend targeted, measurable advertising to other forms of media,&#8221; said Tim Armstrong, vice president of Advertising Sales, Google.  &#8220;We anticipate that this acquisition will bring new ad dollars and accountability to radio<br />
by combining Google&#8217;s expansive network of advertisers with dMarc&#8217;s talented team and innovative radio advertising technology. We look forward to working together to continue to grow and improve the ecosystem of the radio industry.&#8221;</p>
<p> &#8220;We are excited to be joining one of the most innovative companies in the world,&#8221; said Chad Steelberg, CEO of dMarc Broadcasting, Inc. &#8220;We are bringing together complementary visions of simplicity, efficiency, and accountability to the radio advertising process.&#8221;  </p>
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		<title>Google &#8211; The World&#8217;s Biggest Media Company?</title>
		<link>http://gautham.maediratta.com/index.php/2006/01/18/google-the-worlds-biggest-media-company/</link>
		<comments>http://gautham.maediratta.com/index.php/2006/01/18/google-the-worlds-biggest-media-company/#comments</comments>
		<pubDate>Wed, 18 Jan 2006 18:02:29 +0000</pubDate>
		<dc:creator>Gautham Gauruv Maediratta</dc:creator>
				<category><![CDATA[Cyberscape]]></category>
		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://maediratta.com/gautham/?p=11</guid>
		<description><![CDATA[  Media (the plural of medium) is a truncation of the term media of communication, referring to those organized means of dissemination of fact, opinion, entertainment, and other information. Media as we know it is dead, long live Media!  Media is information, and Google call themselves and Information Company!  
Though it&#8217;s hard for [...] ]]></description>
			<content:encoded><![CDATA[<p> Media (the plural of medium) is a truncation of the term media of communication, referring to those organized means of dissemination of fact, opinion, entertainment, and other information. Media as we know it is dead, long live Media!  Media is information, and Google call themselves and Information Company!  </p>
<p>Though it&#8217;s hard for you imagine a clean uncluttered search engine as the biggest media mogul of the lot, i&#8217;d bet my last rupee on it! </p>
<p>Google has already invested in Black Fibre, Internet-over-Power Grid and Wi-fi! We all understand the accelerated power of the Google Linux and that delivering multimedia content to your desktop is a breeze both financially as well as operationally (facilitated by wi-fi).</p>
<p>They&#8217;ve just invested in dMarc which gives them access to automated advertising for radio (which i&#8217;m sure can be scaled to video).  Brin&#8217;s CES note laid stress on Google Video, and Brin and Page have chosen to fund &#8220;Broken Arrows,&#8221; written and directed by a friend of theirs, Reid Gershbein.  Add to this that blogger.com is a Google company, and podcasting is a phrase that&#8217;s no longer alien to us. </p>
<p>What do we have?<br />
User generated content, Popular TV/Video content and Google Productions available in text, voice and video.  Automated advertising available in text, voice and video in a wireless world, where bandwidth isn&#8217;t an issue.   Contextual &#038; Behavioral targeting abilities so little or NO media spillage.  </p>
<p>And i haven&#8217;t even explored how their investment in AOL would add to all this.</p>
<p>Do you still believe traditional Media has the power or ability to evolve above and beyond the Internet?</p>
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		<title>Google Analytics invitations now being handed out</title>
		<link>http://gautham.maediratta.com/index.php/2006/01/13/9/</link>
		<comments>http://gautham.maediratta.com/index.php/2006/01/13/9/#comments</comments>
		<pubDate>Fri, 13 Jan 2006 16:58:35 +0000</pubDate>
		<dc:creator>Gautham Gauruv Maediratta</dc:creator>
				<category><![CDATA[Cyberscape]]></category>
		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://maediratta.com/gautham/?p=9</guid>
		<description><![CDATA[  Google Analytics invitations now being handed out  &#8212;
After being live for only a very short time, Google Analytics shut the doors on new users who wanted an account.  While registrations were closed, the signup form prompted users to enter an email address where Google could notify them when signups were being accepted. [...] ]]></description>
			<content:encoded><![CDATA[<p><a href="http://blogs.zdnet.com/Google/?p=69" rel="bookmark" title="Permalink"> Google Analytics invitations now being handed out</a>  &#8212;<br />
After being live for only a very short time, Google Analytics shut the doors on new users who wanted an account.  While registrations were closed, the signup form prompted users to enter an email address where Google could notify them when signups were being accepted. [...]</p>
<p>We found some extremely skewed stats the last time we used Google Analytics.   Not surprising since anyone and everyone who wanted an analytics solution used Google Analytics as it rolled out&#8230;.appears that Google is only allowing active adwords advertisers to adopt and implement Google Analytics&#8230;.lets hope the inconsistent data vanishes this time around&#8230;.</p>
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		<title>Google Pack&#8230;</title>
		<link>http://gautham.maediratta.com/index.php/2006/01/09/google-pack/</link>
		<comments>http://gautham.maediratta.com/index.php/2006/01/09/google-pack/#comments</comments>
		<pubDate>Mon, 09 Jan 2006 18:36:51 +0000</pubDate>
		<dc:creator>Gautham Gauruv Maediratta</dc:creator>
				<category><![CDATA[Cyberscape]]></category>
		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://maediratta.com/gautham/?p=3</guid>
		<description><![CDATA[  3 days ago google posted Google Pack on their blog (http://googleblog.blogspot.com) and my reaction was &#8216;neat pack google &#8211; nice touch&#8217;&#8230;.though it had nothing my existing computer doesn&#8217;t have, except gallery player (like anyone cares!), it didnt offer Openoffice 2.0 or even hint at it&#8230;.it serves the masses and not so savvy well&#8230;.which is [...] ]]></description>
			<content:encoded><![CDATA[<p> 3 days ago google posted Google Pack on their blog (http://googleblog.blogspot.com) and my reaction was &#8216;neat pack google &#8211; nice touch&#8217;&#8230;.though it had nothing my existing computer doesn&#8217;t have, except gallery player (like anyone cares!), it didnt offer Openoffice 2.0 or even hint at it&#8230;.it serves the masses and not so savvy well&#8230;.which is what google&#8217;s done well in the past and effiicient computing is all about&#8230;.</p>
<p>Over the last couple of months&#8230;we&#8217;ve come to expect the highest standards from Google&#8230;.being an avid industry watcher, Page&#8217;s keynote at CES is something that I&#8217;d hate to miss&#8230;..</p>
<p>So we all waited with bated breath for Page&#8217;s keynote at CES&#8230;.there was some hoopla around video and why paid content would get big and some even more hoopla around video&#8230;.and then  when we all thought the big one was cominng up&#8230;we hear about Google Pack?  Get a life dude!</p>
<p>Totally unimpressed with the hype created around NOTHING&#8230;absolutelely nothing (except updater maybe&#8230;.but that too has been lifted from firefox)! </p>
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		<title>Opening Statements</title>
		<link>http://gautham.maediratta.com/index.php/2006/01/03/opening-statements/</link>
		<comments>http://gautham.maediratta.com/index.php/2006/01/03/opening-statements/#comments</comments>
		<pubDate>Tue, 03 Jan 2006 18:24:50 +0000</pubDate>
		<dc:creator>Gautham Gauruv Maediratta</dc:creator>
				<category><![CDATA[Cyberscape]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[MSN]]></category>
		<category><![CDATA[Personal]]></category>
		<category><![CDATA[Yahoo!]]></category>

		<guid isPermaLink="false">http://maediratta.com/gautham/?p=2</guid>
		<description><![CDATA[ 2005 transitions into 2006, i hope you have a safe and prosperous new year.
I&#8217;ve finally decided to start blogging.  On the advice of the wise Govind Menon, i&#8217;ve adopted the open source WordPress.  Though a slight convulated install, feels good to be powered by the most powerful open source editing tool available .
What [...] ]]></description>
			<content:encoded><![CDATA[<p>2005 transitions into 2006, i hope you have a safe and prosperous new year.</p>
<p>I&#8217;ve finally decided to start blogging.  On the advice of the wise Govind Menon, i&#8217;ve adopted the open source <a href="http://gautham.wordpress.com/wp-admin/www.wordpress.com">WordPress</a>.  Though a slight convulated install, feels good to be powered by the most powerful open source editing tool available .<br />
What can we look forward to in 2006?</p>
<p>Loads actually&#8230;.from Redmond, we can hope to get our hands on Vista, a peek at MSN Biz Apps, pay-per-go Office, MSN (India) Rich Media and India specific Ad-Center,  Growth and evolution of Windows and Office Live! IE7, upgraded newsbot and personalised search are other areas we can expect activity on&#8230;.</p>
<p>From Google we can expect pay-per-call advertising, Google Wallet, increased activity on Google Base (which would result in a showdown of sorts between eBay and Google), a more accurate analytics software (currently google analytics has inconsistent data) and more tie-in between AOL/Google.  Another thing that would keep the attention of industry watchers are Google&#8217;s plans of Wi-Fi, their investment in black fibre and internet over power grid.<br />
Jobbs and Co. have technophiles all excited with more powerful and affordable Intel processors powering Apple computers&#8230;can&#8217;t wait to get my hands on one of those&#8230;.</p>
<p>The gods of open source should hopefully beef up OpenOffice and if all goes well an integrated Google Linux could be with us soon&#8230;..the only question being when&#8230;.also Mozilla, we <em>want </em>a MS Outlook killer soon&#8230;..thunderbird falls way short&#8230;.</p>
<p>All that i&#8217;m looking forward to from the Yahoo! stable this year is the new Yahoo! Mail Beta&#8230;.am already on the wait list&#8230;.and will be posting a detailed review as soon as i get onto it&#8230;.</p>
<p>As far as the Indian Internet scene goes&#8230;.with PC and Internet access costs spiralling southward we should continue to witness growth like we have in the last couple of years&#8230;with marketeers understanding that the Internet is a necessary part of the media mix, we should find newer and more interesting advertising solutions&#8230;.expect some great ideas from mOne this year&#8230;.we&#8217;re ready to rock the market!</p>
<p>I&#8217;m lucky to be a part of this revolution thats already changed the way millions of people work, live and function across the globe.  It&#8217;s the same platform, accessible to everyone&#8230;a land of equal opportunity, the world&#8217;s biggest democracy, the world&#8217;s biggest community, the world&#8217;s biggest playground&#8230;with nothing to limit you, except yourself&#8230;.have fun people&#8230;while the cyberwars of 2006 have netro-sexuals like me enthralled, it&#8217;s never been better for the end-user!</p>
<p>Go, Play!</p>
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