Archive for the ‘Cyberscape’ Category

Google Apps to start Charging for Services

Wednesday, February 7th, 2007

Trackback:
http://tech.cybernetnews.com/2007/02/06/google-apps-to-start-charging-for-services

Businessweek recently wrote about Google ‘charging a few dollars’ for its ‘Apps for domains’ which would include the entire suite of programs from their Writely Acquisition to their homegrown calendar, gmail and notebook….Since they are chasing SOHOs, Educational Institutes and Public/Private Corporations it takes the Microsoft Office Live Suite which is priced at USD 39.99/month.

Seemingly unrelated, when Toyota launched in India, they launched with an outdated model called the Qualis. Some people argued that lanching with a ‘Multi Utility Vehicle’ was a strategic move primarily to ensure dealerships opened in B Tier towns,district capitals etc. While it was undoutedly a key factor, i learnt later that this was done for a slightly different reason. Reason being…to choke sales of their biggest potential local competitors…Tata (whose Sumo was their most profitable product) & Mahindra (India’s biggest MUV (people mover) manufacturer. Choking sales of the best sellling product would ensure that these manufacturers would have substantially less money for R&D of future launches, and so the beginning of the end of the competitor … classical Art of War stuff that Google is aiming to do to Microsoft.

Web companies are a product of the paradigm shift of computer to network & subscription to advertising…and thats just where MSFT is struggling. Billiions of dollars of R&D, need to be earned back… MSFT either passes the subscription cost to the consumer or advertising ROI to the advertiser. Google is offering lower subscription (the growth-lever is consumer adoption) and already offers good value to advertisers.

We live in interesting times…robust sales of Tata’s low cost Indica & Mahindra’s higher cost Scorpio kept them out of trouble… i wish i knew the answer to the trillion dollar microsoft question!

Web 2.0 … The Machine is Us/ing Us

Sunday, February 4th, 2007

This has to be the best UGC video i’ve seen this year…thanks Rajit, this is absolutely brilliant!

The real implications of Web 2.0

Tuesday, January 16th, 2007

Over the last couple of months, i’ve been bombared by questions about social media (or web 2.0 products) and my responses have been consistently varied on the real implications for users, brands and communities. I finally managed to cut myself out of tech explanations and put down the real, simple, business / marketing implications:
1) Marketers, brace yourself for the handover of power; large corporations & brands to individuals & communities.
(We consumers now officially rock :) )
2) Webpreneurs, the value-store (read VC valuation) is not in content but in shaping & delivering a unique experience seamlessly across digitally converged devices. (read computers, mobile phones and other devices. The other devices are where the next wave of innovation is going to be led, and the best thing is
3) The barrier to entry, and time to market, in innovation is a thing of the past. Due to the permutations/combinations, and constant evolution of the platform itself, it is much harder for innovation to be driven top-down. The sheer nature of experience, demands it be built bottom-up.

Is ‘Web 2.0′ Another Bubble?

Monday, January 1st, 2007

The Wall Street Journal Online invited two technology venture capitalists, who were active in the dot-com days and have invested in the current crop of startups, to debate the topic. Todd Dagres spent nearly a decade at Battery Ventures before starting Spark Capital last year. David Hornik, a partner at August Capital and a former Silicon Valley attorney, writes the popular VentureBlog. Their conversation, carried out over email, can be found here

Add the Yahoo! Search box to Mozilla Firefox Beta 2

Sunday, December 3rd, 2006

For those of you who want to add Y! Search or Y! India Search to your Mozilla Firefox 2 Beta 2, here is an easy way to do it.

Instead of using the convulated route of managing search engines / adding new providers etc etc etc, all you have to do is visit http://mycroft.mozdev.org/quick/yahoo.html. Listed are about a 120 different Y! Search services which can be activated extremely easily.

Happy Searching! :)

Boys Toys: Nothing beats this!

Wednesday, November 22nd, 2006

I can live with the fact that i am a kid at heart…not just heart, make that mind and soul …and in order to be true to myself and keep myself interested, intrigued and engaged i’m constantly on the lookout for more toys…

As a child, i was fortunate enough to have parents who ensured i had the right toys to think the right way…..so Lego blocks, my Technic bucket, assorted ‘dinky toys’ (over 80 of them), a railway set, Atari & a ‘Media’ gaming set, tonnes of ‘101 in one’ gaming catridges (and the list goes on) kept me busy…with the advent of the PC…the PC became the new toy… i spent most of my college life playing NFS (something i’m not sure i’ve grown out of)…and once the PC / Mobile Phone combo arrived, they suddenly turned into all the toys I needed…

In college, i became a gaming enthusiast, and once i started working with Juno i discovered the joys of unix, daemons, servers & the internet. While the internet is by far my biggest toy / playground (i’m on the threshold of starting to develop a 3D Vision of it – Audience, Tech & Brand), the PC & Mobile combo isn’t far behind…. can we ever get enough of whats new….think of it …. Windows OS – Symbian OS, Office 2007, PC Apps – Java Apps – Symbian Apps, Web Services, Plugins for Firefox, Yahoo! Widgets, Microsoft Gadgets, Google Gadgets, Opera Widgets, Float’s Mobile Agent, Bluetooth controls, p2p, torrents, advanced charting tools for excel, Second Life, Comscore Stats, Forrester Data, eMarketer Info, NFS, Search Engines, Blog Tools, Wordpress, Rich Media, Web 2.0, rss, Syndication, and this list goes on and on and on…. could anything ever tear me away from a world centered around the PC / Internet?

Till two weeks back, i honestly believed i had access to most of the toys i wanted…(except my imaginary auto collection) and was relatively content with the toys i could afford…. and then, De introduced me to a concept called MindStorms NXT. Made by Lego, the guys i owe my sense of reasoning, logic and proportion to, this is the stuff dreams are made up of!

Mindstorms is about building Robots… not tiddly fink $0.02 robots….but robots with base functionalities that include Light Sensors, Touch Sensors, Sound Sensors, a programmable brain, intelligent robots that walk, have ultrasonic sensors to make the robot see, a 32bit microprocessor, 4 input / 3 output ports, USB / Bluetooth compliance, a speaker, display and the Lego Mindstorms NXT software which allows you to program your NXT and upload new programs via USB or Bluetooth connectivity. The software, comes with building instructions & programming guides to easily begin constructing and programming. As simple as Lego, as complex as Asimo; they might as well take rizla’s tagline – It’s what you make of it!

If the base functionality isn’t enough for you the software you could scale up to NXT Extreme!!!
Since Mindstorms is open-source you can use the SDK (Software Development Kit) which includes the NXT driver interface specifications and tools to create 3rd party programming environments.
The HDK (Hardware Development Kit) includes documentation and schematics for the NXT and all related sensors. This enables you to design and develop your own sensors and actuators that can interact with and control the NXT through various digital and analog interfaces.
And to top it off, the Bluetooth Developer Kit can be used to create apps for various Bluetooth devices to communicate with MINDSTORMS NXT robots.

So to put it in perspective, one of the simplest things you can do with your mindstorms, is have your Mindstorms crawl the room on voice command (via a bluetooth headset or voice) , spot a red object, send a photo of the object to your phone, send a command to play the file crisis.wav on your computer, then turn around and come back at 2x the pace. If the lights go out during this period, then move to the closest corner, turn on all its lights, camera and beam the video to a remote ftp server.

So what does Mindstorms cost …. you wouldnt believe it – USD 249!!!!!!
However, that is $240 more than i can afford at this time and so i’m setting up a paypal fund so that nice people like you can contribute a dollar each to help me live my dreams! (does that sound convincing enough :) … the paypal account you can pay into is gautham@maediratta.com … my top 10 donors get my inventions named after them and some emotional satisfaction and most importantly some ‘very good karma’)! :)

Here are some cool links:

The coolest Mindstorms applications : LEGO MINDSTORMS Hall of Fame
The team that built Mindstorms: Meet the MDP
NBC (Next Byte Codes) http://bricxcc.sourceforge.net/nbc
Microsoft Robotics studio http://msdn.microsoft.com/robotics
HiTechnic Products http://www.hitechnic.com
Mindsensors.com http://www.mindsensors.com