Comments on: Engagement: Google Gadgets a Yahoo! killer?

By: Gautham Gauruv Maediratta

Gautham Gauruv Maediratta — Mon, 29 Oct 2007 00:50:53 +0000

Sid, one more thing…. no ex-Yahoo! i know (including me) has anything but great memories of working there…

By: Gautham Gauruv Maediratta

Gautham Gauruv Maediratta — Tue, 02 Oct 2007 01:36:16 +0000

And given that Google is currently the world’s biggest ad-network, they have more inventory than anyone else… ad-sense offers the option of serving text & image ads in the same spot… due to the amount of data they keep about users they monetize very efficiently … so Y! or anyone else is bound to lag the volume/efficiency game…the differentiator is rich media/innovations…and they’ve unshacked inventory from the restraints of time… kinda like TiVo… The Live Platform can do that too … and Y! is not there yet on this one…

PS – I am not for a minute ruling Y! out… that would be very myopic just why i said interesting to see how they comeback….

By: Gautham Gauruv Maediratta

Gautham Gauruv Maediratta — Mon, 01 Oct 2007 09:32:17 +0000

Hi Sid,

A little more than that….since integration can happen across the ad platform and iGoogle. And its not just text…but videos and other stuff that can get integrated into the widget…these widgets are no heavier than good online banners since they are capable of streaming data….so dont let the nomenclature sidetrack you…

By: Siddhartha

Siddhartha — Mon, 01 Oct 2007 04:34:21 +0000

From what I have understood of Google gadgets…its applications that are widget based. The US is very widget enamoured viz rest of world. Yes, most ppl in the states access digital content from feeds linked to a widget service of their choice.

APAC Europe are not widget markets…ppl log onto net vibes, MY Y!, iGoogle or traditional websites to get their daily dose of content and news.

So from that perspective Google could make a dent in the graphical advertising SOV / SOW in North America where 48% of all active net users are on widgets…but they are a far cry from competing with Y! in graphical for rest of world.

By: Fine Art » Engagement: Google Gadgets a Yahoo! killer?

Fine Art » Engagement: Google Gadgets a Yahoo! killer? — Thu, 27 Sep 2007 22:07:30 +0000

[...] InsideMicrosoft wrote an interesting post today onHere’s a quick excerpt If Google Docs is Google’s attempt at hitting at Microsoft (albeit a VERY long shot), Gadgets (IMHO) is aimed square at Yahoo!… [...]