The last week has been fantastic. Between the IAB Mixx & Expo and other events associated with Advertising Week, i’ve learned much more than i imagined.
I attended this session by Google on Ad-Innovation, where they spoke extensively about Gadgets and other innovation on Youtube etc. If Google Docs is Google’s attempt at hitting at Microsoft (albeit a VERY long shot), Gadgets (IMHO) is aimed square at Yahoo! by hurting their biggest stronghold (rich media & innovation) by adding longevity (users can save ads) and no hosting/serving costs in a bidded marketplace.
Engagement is clearly the new benchmark. The Live platform is rife with gadgets developed for it and given that these can integrate across the platform on Spaces or Messenger or any other catchment area owned by Microsoft…the only person missing this party is Yahoo!
Given their dependance on rich media (and the possible impact), it will be interesting to see how they comeback.