Gootube has met its match

Simple math.

Quality of Video is directly proportionate to volume of Streams.
TV Programming is high quality. (NBC + News Corp produce adequate content globally to keep every demographic entertained)
Y! + MSN + AOL = Huge Captive Audience (30% of online video is viewed on Y! alone)
Y! (and the others) have a lot of respect for rights & IP
UGC quality still lags commercially produced content. (I illustrated this point in my post titled….the funniest phone review EVER)
A certain portion of the USD 1.65BN bid for youtube was premium to prevent the competition from getting their hands on a portion of it… a huge portion of this was for audience (since google video had poor adoption)
So Gootube now has a USD 1BN Viacom lawsuit to deal with (obviously factored in during acquisition), NBC + NewsCorp + Y! + MSN + AOL, Joost, Apple TV (will eventually converge), Grouper and the rest of the long tail of online video.

Excess pride in a nascent, evolutionary and shifting mediascape is dangerous.

I must add…all views on my blog are mine alone….i am not a spokesperson for any of the companies listed above…and as much as i’d like to believe i know enough, there’s still a long long long way to go 🙂


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