The things websites do for traffic

Got this email from Indiatimes today….and am baffled….not surprised, not astounded….but baffled! I haven’t logged onto my Indiatimes email for over 3 years (the email mentions 3 months) and Indiatimes wants to do a springclean…the question i’m still grappling with is….to what benefit?

“In the next few days, we will be launching a host of new services, and would need to delete mail ids which have been lying dormant and have not been used for a long time.”

How hard is it to learn from the mistakes of the past..mistakes made by popular mail portals, who dictated terms to users – ‘no more than 250 contacts, 2 MB is all you get….maybe 10MB is what we’ll give you….sign in every 90 days or you lose your ID…’ … this list was pretty endless…and in walked google and swept away the heavy users… who didnt wanted to be dictated terms….is this a novel way of getting users to sign in to indiatimes mail again? Tough luck buddy….i don’t give a flying one about your mail….

As an experiment i’m not going to log in to indiatimes (i’ve only used them to shop for airtickets in the past and have a couple of carrots to my credit .. nothing substantial)….lets see what i miss out on…i’m reasonably sure its not going to be anything worth dying for….

Appended below is the email from Indiatimes….


Dear Member,

We are delighted to have you as a part of the Indiatimes mail family. But we have noticed that, for some reason, you have not used your Indiatimes mail for over 3 months!!

In the next few days, we will be launching a host of new services, and would need to delete mail ids which have been lying dormant and have not been used for a long time.

To retain your id and to continue accessing your Indiatimes mail – with a far better experience, please log on to http://mail.Indiatimes.com today. Start using the mail once again and get ready to get surprised!

Looking forward to your continued support and patronage.

Thank you!

Warm Regards
Indiatimes Mail Member Services

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