How to use Yahoo! Social Media tools effectively

Social media consists of Blogs, podcasts, wikis, RSS feeds, and social networks; nexgen tools that bring sites, users and communities into a dynamic, ongoing conversation. Syndication and sharing are key to social media since they accelerate the (r)evolution of that specific content/page.

Yahoo!’s dedication to social media and variety of offerings to its users is well known. Many webmasters and bloggers miss the opportunity to drive boats of traffic from the biggest portal on the internet by using these tools effectively enough.

Given below are a list of tools, what they offer and relevant URLs – a pinging service to broadcast updates
– social bookmarking site that allows users to attach tags to saved entries. These tags allow users to attach keywords to their bookmarks. Since no webmaster, blogger can cover every relevant keyword in his description of his page in meta content and reflect them well enough in his keyword density, delicious tags are a useful way of allowing users to generate content on your behalf and thus drive more relevant traffic organically. Especially useful for niche topics. You can include an ‘Add to’ button to the bottom of every post thus turning your users to evangelists.

Save to MyWeb 2.0 – Allows users to save, share and re-visit your sites pages. MyWeb Tools are numerous and consist of everything from buttons to save to myweb which you can include at the bottom of your post to Badges & APIs.

Y!Q: Sounds like IQ 🙂 and allows you to provide related searches and information to your users at the mouseover! Users love sites that provide them the worlds information in the easiest manner. Y!Q allows you to offer your visitors a more wholesome experience. Recommended for advanced bloggers as the install is a more complex.

Add to My Yahoo!: My Yahoo! is amongst the most popular services that keeps Yahoo!s users engaged. The ‘Add to My Yahoo!‘ button allows your RSS feed to be integrated into a users personalised page thus allowing him to find you in his daily dashboard of online updates. Whenever your blog gets updated he is automatically notified on his next login to My Yahoo!

Similarly you can add buttons for users to post your content and on their 360 Pages, and get them to build buzz around your content. Similarly you can upload your podcasts onto the popular Yahoo! Podcasts and display what users think of your podcasts on your own site thus adding to the credibility of your content.

This week Yahoo! also released some easy-to-plug-in (interactive) Social Media Optimisation Tools for anyone who creates content on the internet (publishers, podcasters and bloggers) making it extremely easy for users to share, save, recieve updates and blog about your content. These tools are in multiple formats and can be customized to the look and feel of your site.
Feel free to email me on ‘gautham at maediratta dot com’ if you have any questions.


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