Media (the plural of medium) is a truncation of the term media of communication, referring to those organized means of dissemination of fact, opinion, entertainment, and other information. Media as we know it is dead, long live Media! Media is information, and Google call themselves and Information Company!
Though it’s hard for you imagine a clean uncluttered search engine as the biggest media mogul of the lot, i’d bet my last rupee on it!
Google has already invested in Black Fibre, Internet-over-Power Grid and Wi-fi! We all understand the accelerated power of the Google Linux and that delivering multimedia content to your desktop is a breeze both financially as well as operationally (facilitated by wi-fi).
They’ve just invested in dMarc which gives them access to automated advertising for radio (which i’m sure can be scaled to video). Brin’s CES note laid stress on Google Video, and Brin and Page have chosen to fund “Broken Arrows,” written and directed by a friend of theirs, Reid Gershbein. Add to this that blogger.com is a Google company, and podcasting is a phrase that’s no longer alien to us.
What do we have?
User generated content, Popular TV/Video content and Google Productions available in text, voice and video. Automated advertising available in text, voice and video in a wireless world, where bandwidth isn’t an issue. Contextual & Behavioral targeting abilities so little or NO media spillage.
And i haven’t even explored how their investment in AOL would add to all this.
Do you still believe traditional Media has the power or ability to evolve above and beyond the Internet?
heyhey nice blog – and thanx muchly for the invite. lack of bugs for sure, but watup with the flashy build – thats annoying, a 100 clicks to get anywhere, somehow me no likey. Initially i thot it was cool but over a period of time using it is cumbersome, occupies too much space even in high res. but check out the search button everywhere, I love it.
Didn’t notice it before…quite clever.